Integrated Campaigns Strategist, Asset Marketing

About the Role

Key Responsibilities

• Develop and execute revenue-focused, multi-channel campaign strategies designed to drive MQL to SQL pipeline, engaging targeted client-segment personas at each stage of the funnel.
• Aid in the development of clear, strategic campaign briefs that align to client-segment and product strategy goals, articulating focused, competitive messaging strategies with clear KPIs.
• Participate in cross-functional workstreams for dedicated campaigns, ensuring timely communication, strong alignment, and effective project management to achieve campaign milestones.
• Work closely with marketing functions such as product, client, content, digital, events, performance, and public relations to ensure a cohesive approach to campaigns.
• Collaborate with sales and client marketing teams to refine messaging and provide campaign-aligned content for prospect engagement.
• Partner with product marketing to develop launch campaigns that articulate product and feature benefits with clear value propositions.
• Coordinate with content marketing to ensure messaging, strategy, and packaging align with campaign goals for brand awareness, consideration, and lead generation.
• Develop compelling messaging and campaign content that resonates with specific client segments and drives engagement.
• Keep abreast of industry trends and leverage insights to drive innovation and identify growth opportunities.

Requirements

• 5-7 years of Asset Management marketing experience, with a focus on omni-channel campaign management across brand and client-specific campaigns.
• Proven track record of developing and executing successful multi-channel campaign strategies that drive KPI growth and pipeline progression.
• Investment industry, market, and investment solution knowledge.
• Strong knowledge of demand-focused content strategies across various customer segments.
• Exceptional project management skills, including sequencing, milestone tracking, problem solving, and communication.
• Experience working with marketing technology tools for campaign execution.
• Understanding of institutional, wealth, and intermediary client segments and their buy psychology.
• Strong written and verbal communication skills, including promotional and technical writing.
• Bachelor's degree in marketing, communications, or a related field.

Nice to Have

• Understanding of US and international regulatory requirements/regulations.

Qualifications

• Bachelor's degree in marketing, communications or a related area of study.

Benefits & Perks

• Comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts, disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits.
• Discretionary bonus program that may include an equity component.
• Flexible hybrid working model combining office and remote work.