Integrated Marketing & PR Strategist

About the Role

Key Responsibilities

• Lead integrated marketing strategy development for two key B2B technology offerings: AI-powered workflow automation for creative processes and content supply chain, and transformational commerce.
• Develop compelling case studies that demonstrate real-world impact and ROI of client's technology solutions.
• Create point-of-view (POV) content that establishes market positioning and thought leadership for emerging solutions.
• Craft partnership narratives showcasing the capabilities of global consulting expertise with leading creative software platforms featuring generative AI, content management, and digital experience tools.
• Position the client as first to showcase new AI technology capabilities.
• Create techniques and tactics to introduce new solutions to market.
• Target sectors such as industrial products and life sciences, focusing on creative directors and senior creatives.
• Transform client's technical consulting solutions into compelling market narratives that avoid 'consulting language.'
• Build relationships with creative directors and senior-level creatives dealing with brand consistency and compliance challenges.
• Create sneak peek and preview campaigns for new solutions.
• Develop narratives demonstrating how AI solutions reduce lengthy legal review processes.
• Collaborate with the client's go-to-market team, business analysts, solution delivery teams, and sales teams to support pipeline development.

Requirements

• 7+ years of integrated marketing experience in B2B technology or professional services with a focus on technology partnerships.
• Experience includes PR execution, media relations, and conference marketing in corporate in-house or external agency environments.
• Proven ability to articulate complex technology partnerships between consulting firms and creative software platforms with AI capabilities.
• Experience developing case studies for complex B2B technology implementations with measurable business outcomes.
• Proven ability to create POV content that establishes market leadership in emerging technology categories.
• Experience introducing new solutions that require market education and demand creation.
• Understanding of creative workflow automation and content supply chain.
• Experience positioning clients as first to showcase new technology applications.
• Hands-on experience developing conference marketing strategies and creating compelling presentation narratives.
• Strong storytelling and narrative development skills with a data-driven approach to campaign optimization.
• Knowledge of AI-powered business process optimization and enterprise software ecosystems.
• Experience working with senior executives and in partnership/alliance marketing programs.
• Experience marketing to creative directors and senior-level creatives.

Nice to Have

• Background in industrial products, life sciences, or enterprise technology sectors.
• Poised, professional presence able to represent the team confidently in corporate settings.
• Team-first attitude with flexibility to support various project needs.

Qualifications

• 7+ years of relevant marketing experience in B2B technology or professional services.

Benefits & Perks

• Benefits available (specific benefits not detailed in the description).
• Competitive consulting rate of $75-$90 per hour based on skills, experience, and location.
• Remote work within the U.S.