Integrated Marketing Campaign Manager

About the Role

Key Responsibilities

• Lead the planning, development, and execution of B2B marketing campaigns supporting Sage's North America portfolio for your assigned segment.
• Serve as the central strategic and coordination point for campaign requests, prioritizing projects based on commercial value and business impact.
• Build and maintain campaign timelines and roadmaps, aligning activities across functions including web, content, email, webinars, field marketing, social, and media.
• Manage stakeholder relationships across multiple functions, including marketing, sales, shared services, and global teams—ensuring clarity on timelines, deliverables, and progress updates.
• Oversee project management processes and resource prioritization to ensure campaign work is delivered on time and on budget.
• Measure and report on campaign performance and KPIs, ensuring marketing outcomes contribute to commercial targets.
• Constructively challenge and push back when needed to maintain quality, manage capacity, and ensure alignment with broader marketing objectives.

Requirements

• 5 years of experience strategizing, planning, executing, and optimizing multi-channel B2B marketing campaigns across email, webinars, trade shows/events, associations, digital/web.
• Proven ability to take high-level marketing goals and refine them into actionable, channel-specific campaign strategies.
• Strong project management skills, with experience using tools like Workfront, Jira, or similar.
• Confident managing stakeholder relationships: setting clear expectations, aligning on priorities, and negotiating timelines.
• Known for clear communication, structured organization, and the ability to keep complex campaigns on track across multiple teams.
• Able to demonstrate examples of end-to-end campaign strategies you've developed and executed that delivered measurable business impact.

Nice to Have

• Experience working in a SaaS or technology company.
• Familiarity with B2B marketing channels and strategies.
• Experience working with cross-functional teams in a global environment.

Qualifications

• 5 years of experience in marketing campaign strategy, planning, and execution
• Experience with multi-channel B2B marketing including email, webinars, trade shows, and digital/web
• Proficiency with project management tools like Workfront, Jira, or similar

Benefits & Perks

• Competitive annual bonuses
• Comprehensive medical, dental, and vision coverage
• 401(k) retirement match (100% up to 4%)
• 32 days paid time off (22 personal + 10 holidays)
• 18 weeks of paid parental leave (offered after 1 year)
• Work Away Program: Work from another country for up to 10 weeks
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement (after 6 months)
• Sage Wellness Rewards: $600 wellness credit + $360 fitness reimbursement per year