Integrated Marketing Communications Lead - Kohler Ventures

About the Role

Key Responsibilities

• Define and execute the social media strategy of a new health and wellness venture.
• Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, X, etc.).
• Create, curate, and publish high-quality, engaging content that resonates with the target audience in partnership with content publishers.
• Develop campaigns around key launches and brand moments for Kohler Ventures.
• Own the ongoing social content calendar in alignment with the product and marketing calendar.
• Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
• Create an influencer framework and build a network of micro, nano, macro influencers, and ambassadors supporting paid and organic initiatives.
• Develop and distribute PR communications to engage and influence external audiences, focusing on building brand love and awareness.
• Advise on goals, strategies, and tactics to drive media coverage and reach new consumers and key opinion leaders across business, consumer, and trade press.
• Stay up to date with industry developments, wellness trends, social media trends, tools, and applications.
• Work closely with other members of the Kohler Ventures Commercial team and external agencies.

Requirements

• Bachelor's degree from a top-tier US institution in Marketing, Communications, or a related field.
• 4+ years of experience in social media management, preferably in the wellness and tech industry.
• Proven track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a new or high-growth business unit.
• Excellent written communication skills with strong fluency in English and polished writing.
• Proven ability to manage a social media crisis while maintaining brand principles and emotional composure.
• Strong understanding of social media and social listening platforms, algorithms, and best practices.
• Proficiency in content creation tools and video editing software.
• Previous experience working in a wellness or tech startup is a plus.
• Positive, can-do attitude with a strong sense of ownership and ability to drive work forward.

Nice to Have

• Experience working in a wellness or tech startup.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Competitive salary range of $104,700 - $130,850, with potential for higher based on experience and location.
• Area Salary Differential (Cost of Living Adjustment) ranging from 16% for NYC.
• Performance bonus and a special project incentive.
• Benefits including medical, dental, vision, and 401k.
• Access to career growth and development opportunities.
• Diverse and inclusive workplace with a culture of innovation.