Integrated Marketing Lead

Merck KGaA Darmstadt Germany

Bedford, MA

Full Time

Senior

82k-147k

12 days ago

Job Description

About the Role

The Integrated Marketing Lead will serve as a strategic marketing partner to the global and regional business teams, owning the planning and orchestration of integrated marketing strategies and campaigns for an assigned franchise and/or modality. This role involves translating business objectives, customer insights, and key priorities into cohesive, customer-first marketing strategies that drive engagement and growth. The position requires coordinating annual marketing plans, guiding campaign strategies, and working cross-functionally to ensure marketing activities across channels are aligned, consistent, and impactful. The role can be located anywhere in Europe, India, or the US.

Key Responsibilities

Lead the development and facilitation of the annual marketing planning process, defining strategies aligned to business goals and customer needs.
Translate marketing strategies into integrated campaign frameworks that can be executed across regions.
Coordinate and collaborate with cross-functional teams to plan and build integrated marketing campaigns and activities.
Drive strategic prioritization of marketing activities and resourcing based on impact and alignment to business priorities, regularly aligning and reprioritizing with stakeholders.
Define clear marketing objectives, KPIs, and success metrics that map to key growth goals.
Act as primary marketing partner and point of contact for all integrated marketing strategies and plans.

Requirements

Bachelor's Degree in Marketing, Business, Communications or a related field.
5-7+ years of experience in marketing, campaign marketing, digital marketing, communications or related roles.
B2B experience.
Demonstrated ability to lead integrated marketing strategy and cross-functional campaign planning in globally distributed teams.
Proven experience with marketing planning as part of annual operating plans across global, matrixed teams.
Strong analytical and problem-solving skills, with the ability to translate insights into actionable strategies.
Skilled in prioritization, project management, and stakeholder management.
Excellent communication skills, with proven ability to advocate for business needs and influence stakeholders at all levels.

Nice to Have

Master's degree in related field.
Experience within life sciences is ideal.

Qualifications

Bachelor's Degree in Marketing, Business, Communications or a related field.
5-7+ years of relevant experience.

Benefits & Perks

Medical, vision, and dental insurance.
Life insurance.
Disability insurance.
A 401(k) matching program.
Paid time off and paid holidays.
Potential eligibility for short-term or long-term incentive compensation, including cash bonuses.

Working at Merck KGaA Darmstadt Germany

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress.

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