Integrated Marketing Specialist

Nutanix

San Jose, CA

Full Time

Mid Level

66k-132k

13 days ago

Job Description

About the Role

The Integrated Marketing Specialist will take on end-to-end ownership of programs and projects designed to enhance efficiency, boost performance, and optimize marketing campaigns. Collaborating closely with Senior Integrated Marketing Managers, this role is pivotal to ensuring the successful execution of program and project initiatives. The candidate will bring campaign strategy to fruition, oversee program plans, manage internal processes, and facilitate effective team communication to implement global integrated marketing strategies that increase brand awareness, drive demand generation, and accelerate pipeline growth. The position is part of Nutanix's Campaigns and Programs team, which fosters creativity, innovation, and open communication within a hybrid work environment.

Key Responsibilities

Collaborate with cross-functional teams, including Product and Solution Marketing, Content, Creative, Social, Customer Marketing, 3rd party vendors, Digital, Email, Analytics, and others, to manage the creation and execution of insights-driven integrated marketing programs.
Oversee the end-to-end execution of pilot programs, vendor relationship management, content posting, webinar and content asset coordination to effectively drive performance and scale of the programs.
Monitor the review and approval process for marketing materials to ensure brand and regulatory compliance.

Requirements

Experience of 3+ years as a Marketing Program Specialist or in B2B go-to-market functions.
Experience working with cross-functional initiatives in a fast-paced global environment.
Strong project management skills to balance priorities and deadlines from start to finish.
Ability to navigate ambiguity and tackle new challenges effectively.
Attentive to details, excellent communicator, and thorough review of details for quality.
Relevant education, preferably a B.A. in Marketing, Business, Communications, or Advertising.

Qualifications

Relevant education, preferably a B.A. in Marketing, Business, Communications, or Advertising.

Benefits & Perks

Competitive salary range between USD $66,400 and USD $132,000 per year, depending on factors such as location, experience, and skills.
Additional compensation elements including a sign-on bonus, restricted stock units, and discretionary awards.
Full range of medical, financial, and other benefits, including 401(k) eligibility and various paid time off benefits such as vacation, sick time, and parental leave.

Working at Nutanix

At Nutanix, the Campaigns and Programs team thrives on fostering creativity and innovation within a collaborative and diverse environment. The team encourages open communication and teamwork, supporting a hybrid work setup with an emphasis on connection and collaboration in a geo-dispersed team.

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