Junior Digital Media Data Analyst

About the Role

Key Responsibilities

• Follow and maintain necessary process documentation related to AudiencePro on-boarding, off-boarding, integrations, and updates.
• Coordinate with account owners and clients as necessary.
• Manage multiple projects for AudiencePro product and ensure deadlines are met.
• Provide Manager content to be used in training documentation and marketing materials to support revenue growth and client retention.
• Monitor client-facing reporting dashboards and AudiencePro back-end platform to ensure data accuracy.
• Analyze data sets to determine trends and targets for digital ad campaigns.
• Assist in drafting case studies demonstrating the value of the AudiencePro product.
• Work with developers and support teams to troubleshoot and resolve issues which arise.
• Develop and implement uniform audience and campaign strategies and provide added value for clients through analysis, benchmarks, and new product suggestions.
• Serve as subject matter expert on AudiencePro with strong working knowledge of paid media products that integrate with the CDP.
• Act as main point of contact with 3rd party vendors related to CDP product (CDP vendor, CRM providers, DealerVault, CDK, etc.).
• Maintain and develop new client-facing and internal process documentation, training, and resolve integration issues.
• Create and upgrade processes and procedures to improve targeting recommendations.
• Monitor expenses against budget and vendor contracts, working with vendor partners on overbillings or unusual charges.

Requirements

• Bachelor's degree in marketing, IT or related major.
• Current Google Ads (search, display and video) certifications.
• 0-2 years of experience required.
• Ability to maintain hybrid work schedule (2x in-office per week) and commute to Evanston, IL.
• Detail-oriented to ensure launches meet client requirements and instructions.
• Ability to identify operational efficiencies to speed up launches and reduce ongoing costs.
• Innovative mindset for identifying product enhancements and demonstrating value to clients.
• Strategic planning and process-driving skills.
• Ability to learn new things and stay current with digital marketing trends.
• Google Analytics expertise.

Nice to Have

• Google Ads or Meta advertising experience.
• Knowledge of SQL queries and basic database mappings.
• Agency-side digital media or advertising experience.
• Automotive or retail industry experience.
• Experience working with Segment or other CDP products.

Qualifications

• Bachelor's degree in marketing, IT or related major.
• Current Google Ads (search, display and video) certifications.

Benefits & Perks

• Medical, dental, vision, and life insurance.
• Short and long-term disability coverage.
• Commuter benefits.
• Paid Maternity Leave.
• Employee Assistance Program (EAP).
• 401(K) retirement plan with company match.
• 15 PTO days in the first year.
• 12 Paid Holidays.
• Summer Fridays.