Website Customer Experience Data Analyst

About the Role

Key Responsibilities

• Partner with marketing, IT, and business stakeholders to develop and monitor key performance indicators (KPIs) to measure website performance and campaign effectiveness.
• Manage and administer the tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
• Manage TMS governance and standards by troubleshooting tag issues and collaborating with cross-functional teams to support business intelligence and marketing initiatives.
• Leverage observability platforms to monitor application performance, analyze user behavior, and extract actionable insights to optimize digital experiences, system reliability, and operational efficiency.
• Design and build solutions to empower stakeholders to self-serve analytical needs.
• Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
• Manage and maintain the cookie consent management platform, ensuring it is up-to-date and functioning correctly.
• Conduct regular audits of website cookie usage and update cookie policies as necessary.
• Monitor changes in cookie compliance regulations and adjust strategies accordingly.
• Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
• Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
• Provide training and support to team members on user experience and website analytics tools.
• Stay up-to-date with the latest industry trends, tools, and best practices in digital analytics to align analytics objectives with business goals.

Requirements

• Minimum 5 years of experience in digital analytics or digital marketing, with a focus on website analytics, performance, CRO, or lead generation.
• Minimum 5 years of experience working with Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, Dynatrace, and Cookie Compliance software.
• Exceptional project management skills with the ability to manage multiple high-stakes projects simultaneously and ensure their successful completion within scope, time, and budget.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.

Nice to Have

• Experience with additional digital analytics tools or platforms.
• Knowledge of privacy regulations and compliance strategies beyond GDPR and CCPA.

Qualifications

• Experience in digital analytics or digital marketing for at least 5 years.
• Proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, Dynatrace, and Cookie Compliance software.

Benefits & Perks

• Comprehensive and competitive medical, dental, and vision benefits, with premiums below the national average.
• One medical plan offered at zero cost.
• Competitive pay.
• 401(k) with company match, profit sharing, and Employee Stock Ownership Plan (ESOP).
• Disability, Life, and AD&D insurance, 100% paid by the company.
• Paid time off and holidays.
• Skills development, training, and career advancement opportunities.