eCommerce Category Insights Lead

About the Role

Key Responsibilities

• Identify and define unique opportunities based on market trends analytics and reporting from Amazon Vendor Central and other sources (e.g., Circana).
• Build, maintain, and improve performance reports and KPIs related to ecommerce business performance, including Digital Shelf Execution, Monthly Volume, Net Sales, and Consumption.
• Identify drivers of digital shelf performance across retailers and categories, measure and report on performance, and provide insights and recommendations for continuous improvement.
• Analyze ecommerce performance data to identify trends, risks, and opportunities across key platforms.
• Assist in developing and delivering joint business plan targets and brand growth strategies for the Ferrero brand portfolio on eCommerce.
• Support success with customers and partners by driving Digital Shelf initiatives and commercial strategies, including creating eCommerce Category Management & Digital Shelf toolkits.
• Conduct category assortment, promotional, cross-selling, and other relevant analyses for eCommerce and omnichannel retailers.
• Identify and codify new analyses relevant to driving eCommerce traffic, conversion, and basket size; integrate online and offline data into actionable insights.
• Develop storylines and presentations to communicate findings internally and externally to stakeholders.
• Collaborate with internal teams and data vendors to identify and obtain relevant data and tools for eCommerce insights and tracking.
• Support the development of eCommerce dashboards and reporting for leadership, tracking key performance metrics.
• Liaise with Finance to track eCommerce financial performance and perform sales trend analyses.
• Own and optimize digital shelf intelligence tools and vendor relationships, ensuring content compliance and performance analysis using tools like DSA, CIQ, or Profitero.
• Conduct quarterly competitive audits across priority categories and channels.

Requirements

• Bachelor's degree; Master's degree a plus.
• 3+ years of related Digital Shelf Analytics or eCategory management experience.
• 5+ years of relevant experience across Sales, Category Management, Digital Retail Marketing, or Trade Marketing.
• Familiarity with Amazon Vendor Central, Walmart Scintilla, other retailer platforms, and Circana.
• Strong understanding of Pureplay/Omnichannel retail, Retail Media, and Content Syndication.
• Experience conducting quantitative and qualitative analysis to solve business problems.
• Strong communication skills to deliver clear insights and influence decisions.
• Technology savvy with strong office productivity skills (e.g., PowerPoint, Excel).
• Self-starter with the ability to manage ambiguity, motivated, results-driven, and passionate about the category, shopper, and customer.

Nice to Have

• Experience with eCommerce dashboards and reporting tools.
• Knowledge of online content performance tools like DSA, CIQ, or Profitero.
• Experience working with cross-functional teams and external vendors.

Qualifications

• Educational background includes a Bachelor's degree; a Master's degree is a plus.

Benefits & Perks

• Competitive base salary ranging from $110,000 to $158,000 annually, determined by experience and qualifications.
• Comprehensive benefits package including health insurance, retirement plans, paid time off, and more.
• Hybrid work environment based in Parsippany, NJ.