Junior Social Intelligence Analyst

About the Role

Key Responsibilities

• Assist in the day-to-day social media listening efforts by monitoring brand and corporate dashboards. Report on listening insights and trends to internal stakeholders.
• Identify and analyze emerging social media trends, including topical trends, audience buzz volume, frequency, velocity, demographics, and related dimensions.
• Support the integration of AI technologies into social media listening and trend forecasting processes. Assist in developing and optimizing AI-driven tools for improved social media insights.
• Collect and analyze social media data to provide insights on brand performance, audience engagement, and social media trends. Prepare reports and presentations for internal and external teams, supporting global strategic events and key sponsorships and partnerships such as FIFA and F1.
• Work closely with the Social Intelligence Manager and other team members to ensure alignment of social media strategies across business units and countries.
• Assist in managing the use of social listening technology (e.g., Sprinklr) and support the development of processes for improved tool usage throughout the enterprise.
• Provide support for social crisis communications strategy and process, ensuring timely and effective responses to social media issues.
• Help in training global users on social media tools and best practices. Ensure tool adoption and effective usage across the organization.
• Focus on merging social listening data with actual reporting data and scorecards to derive actionable insights. Emphasize the application of AI to analyze results and performance, enabling smarter work processes.
• Utilize listening data and trends to inform content creation and boosting strategies. Leverage publishing data and AI to compile insights for content and creative development.
• Develop go-to-market prompts and processes that can be refined and shared with business units and geographies to create a self-service model for scalable reporting.
• Collaborate with Domo AI to query listening data within the Domo SFTP availability, enhancing data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
• Experience and proficiency in social media, trend forecasting, and AI technologies.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in social media platforms and social listening tools (e.g., Sprinklr, Hootsuite, etc.).
• Strong communication and presentation skills.
• Ability to work collaboratively in a team environment.
• Detail-oriented with strong organizational skills.

Nice to Have

• Experience with AI and machine learning technologies.
• Familiarity with data visualization tools (e.g., Domo, Tableau, Power BI).
• Knowledge of social media analytics and reporting.
• US or UK based, able to work mostly US East Coast Hours.