Junior Specialist DTC E-Commerce Content

About the Role

Key Responsibilities

• Build and deploy content assets for landing pages on the PUMA US and Canada sites in the content management system (Sanity) to ensure timely launch.
• Work closely with E-Commerce Site Merchandisers to identify products or categories to feature in content updates and react in real time based on selling trends.
• Contribute to content calendar planning based on product launches, brand-sponsored events, promotions, and consumer trends.
• Partner with Creative Services to request new or updated creative assets and copy.
• Assist team in gathering and analyzing data using tools like Microsoft Power BI and Google Analytics to impact content strategy changes.
• Support Senior Content Specialist team members with content projects and seasonal campaigns as needed.
• QA site and mobile app content updates regularly to ensure accuracy and a clear shopping journey, providing suggestions or directly updating content.

Requirements

• 1+ year experience in Ecommerce or Marketing.
• Instinct for visual storytelling.
• Highly organized with a strong work ethic and attention to detail.
• Ability to prioritize, meet deadlines, and react quickly to business trends.
• Comfortable working independently and in a team environment.
• Excellent written and verbal communication skills.