Junior Specialist DTC E-Commerce Content

Puma North America

Boston, MA

Full Time

Entry Level

11 days ago

Job Description

About the Role

The Junior Specialist DTC E-Commerce Content role at PUMA North America involves building and deploying content assets for landing pages on the PUMA US and Canada sites using the Sanity content management system. The position requires collaboration with E-Commerce Site Merchandisers, contributing to content calendar planning, partnering with Creative Services, analyzing data to inform content strategy, supporting seasonal campaigns, and QA testing to ensure content accuracy across multiple touchpoints.

Key Responsibilities

Build and deploy content assets for landing pages on the PUMA US and Canada sites in the content management system (Sanity) to ensure timely launch.
Work closely with E-Commerce Site Merchandisers to identify products or categories to feature in content updates, reacting in real time based on selling trends.
Contribute to content calendar planning based on product launches, brand-sponsored events, promotions, and consumer trends.
Partner with Creative Services on requesting new or updated creative assets and copy.
Assist team in gathering and analyzing data to impact changes in content strategy, using tools like Microsoft Power BI and Google Analytics.
Support Senior Content Specialist team members with content projects and seasonal campaigns as needed.
QA Site + Mobile App content updates on a frequent basis to ensure accuracy and a clear shopping journey for customers across multiple touchpoints, providing suggestions and/or directly updating content.

Requirements

1+ year experience in Ecommerce or Marketing.
Instinct for visual storytelling.
Highly organized with a strong work ethic and attention to detail.
Ability to prioritize, meet deadlines, and react quickly to changes in business trends.
Comfortable working independently and in a team environment.
Excellent written and verbal communication skills.

Working at Puma North America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

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