Lead Advanced Analytics

About the Role

Key Responsibilities

• Independently develop advanced campaign-specific data analyses that create actionable insights to aid our Marketing Teams in driving growth across our Broadband and Wireless portfolio.
• Conduct analyses that leverage complex datasets (internal and external), including untapped datasets.
• Gather, analyze, and interpret a wide variety of data to make predictions about future outcomes or identify differences in relationships among sources of information.
• Quantify the significance of data variances and employ a wide spectrum of statistical methods to support sound decision-making.
• Transform complex analyses into clear, easy-to-understand 'storytelling' presentations with high-impact visualizations that translate data into insights.
• Serve as the objective single source of truth for campaign analytics performance reporting.
• Support large, complex, cross-functional analytics projects that may span multiple business units and analytics teams.
• Act as a thought leader, staying ahead of industry trends and best practices, conducting experimental analyses, and working in concert with internal and external partners to drive forward-looking insights and innovative solutions.
• Leverage analytics and long-term thinking to help unlock both improved campaign performance and adoption of best practices.

Requirements

• Deep technical knowledge and hands-on experience with SQL.
• Campaign Analytics experience.
• 4+ years of relevant work experience or equivalent experience in management consulting.
• Proficiency in Python for data analysis and automation.
• Experience with Snowflake and/or Databricks.
• Expertise in using visualization tools like Tableau or Power BI.
• Proven experience working with large and complex datasets, including data transformation and ETL processes.
• Strong analytical skills with the ability to translate technical aspects of analysis and metrics into actionable insights for the marketing teams and both technical and non-technical stakeholders.
• Bachelor's degree in a quantitative field (e.g., finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience.
• Experience within the high tech, software, and/or wireless/telecom industry is highly desired.
• Demonstrated ability to lead initiatives without having direct managerial control.
• Proactive and anticipatory problem solver with excellent communication skills (written and verbal).

Nice to Have

• Experience within the high tech, software, and/or wireless/telecom industry is highly desired.

Qualifications

• Bachelor's degree in a quantitative field (e.g., finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone