Lead Associate, Digital Content & Search Engine Optimization (SEO) (P2)

About the Role

Key Responsibilities

• Research, revise, update, and rewrite web content according to project instructions and brand guidelines in collaboration with the content team.
• Understand stakeholder objectives and create supporting web content aligned with marketing, fundraising, and communications strategies.
• Execute content publishing and updates in line with the editorial calendar and messaging priorities, coordinating with the Media & Communications team.
• Support digital thought leadership initiatives by publishing and optimizing executive content such as blogs, op-eds, and LinkedIn posts.
• Coordinate digital content needs for speaking engagements, conferences, and visibility opportunities, ensuring SEO best practices and audience targeting.
• Collaborate with SEO and analytics teams to identify content opportunities based on keyword trends and search performance.
• Contribute to scalable SEO content strategies, including landing page builds, content pillar structures, and production workflows.
• Perform regular audits of meta information, URLs, internal linking, and other SEO best practices.
• Use tools like Google Analytics, SEMrush, and Google Search Console to analyze web content performance and support reporting.
• Manage, edit, and publish web content using Drupal CMS and HTML editor, and transactional content via Luminate Online.
• Gather requirements for web production and development requests, write development requirement documents, and manage implementation through JIRA.
• Handle ad-hoc web update requests from stakeholders and ensure timely publication.
• Manage expectations and timing, aligning work with overall web strategy.
• Be available and on call during emergency responses, which may include night or weekend work.

Requirements

• High School Diploma or equivalent with at least 3 years of relevant experience.
• Experience writing, editing, or optimizing digital content for the web and familiarity with digital editorial workflows.
• Hands-on experience with Content Management Systems, preferably Drupal.
• Knowledge of SEO best practices, including metadata, internal linking, and content structuring.
• Ability to interpret website performance data using tools like Google Analytics, Google Search Console, or SEMrush.
• Experience managing multiple content projects with competing deadlines across cross-functional teams.
• Support for digital publishing related to organizational thought leadership or executive communications.
• Proficiency in MS Office suite and spoken and written English.

Nice to Have

• Bachelor's degree in Communications, Digital Media, Marketing, Journalism, or related field.
• Experience in the nonprofit, humanitarian, or international development sector.
• Familiarity with Luminate Online or similar digital fundraising/e-commerce platforms.
• Knowledge of HTML and comfort editing content in code view.
• Experience writing development requirement documents and coordinating with developers via JIRA.
• Ability to align digital content with brand voice, accessibility standards, and messaging frameworks.
• Working knowledge of SEO strategy development, including content pillar/cluster architecture or topic modeling.

Qualifications

• High School Diploma or equivalent.
• At least 3 years of relevant experience in digital content and SEO.

Benefits & Perks

• Flexible schedules and generous PTO, including 11 paid holidays and 2 floating holidays.
• Hybrid working opportunities.
• Competitive health, dental, and vision coverage for employees and their families.
• Paid leaves including caregiver, parental/adoption, critical child illness, and fertility benefits.
• Employee Rewards Program with annual merit increases and incentives.
• Retirement savings plan with employer contributions after one year.
• Annual safety and wellness days, mental health benefits, and support through Calm.
• Employee Assistance Program offering free assessments, counseling, and referrals.
• Access to internal and external learning and development opportunities.