Lead Associate, Email Marketing (P2)

About the Role

Key Responsibilities

• Lead management of email and mobile marketing campaign workflows using Monday.com, tracking tasks, deadlines, and deliverables from ideation through launch.
• Serve as the central liaison between internal stakeholders (fundraising, creative, analytics) and the external email/mobile marketing agency to ensure seamless communication and campaign execution.
• Maintain and update the integrated email and mobile marketing calendar to coordinate messaging cadence and avoid overlaps.
• Oversee and coordinate content preparation, including copy, creative assets, and segmentation data, ensuring all materials meet brand guidelines, legal compliance, and quality standards.
• Facilitate proofing and approvals, shepherding campaigns through internal review processes prior to deployment.
• Work closely with the web team to manage ticketing for donation forms, landing page inputs, and related campaign web assets to ensure timely delivery and consistency across platforms.
• Troubleshoot workflow bottlenecks and communicate progress/status updates to all relevant teams.
• Coordinate with content creators, designers, and data teams to ensure campaign content is accurate, on-brand, and optimized for both email and mobile platforms.
• Review and proofread email and mobile messages for clarity, correctness, and compliance with organizational and legal requirements.
• Support segmentation and personalization efforts by coordinating data inputs and segmentation lists for targeted messaging.
• Collaborate with creative and data teams to optimize user experience across channels.
• Perform other duties as assigned by team and divisional leadership to support broader initiatives and organizational goals.

Requirements

• Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience managing digital marketing workflows or projects, with a focus on email and/or mobile marketing.
• Proficiency with project management tools, preferably Monday.com, JIRA or comparable platforms.
• Strong organizational and communication skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Exceptional grammar, style, and attention to detail across all written materials.
• Strong storytelling and copywriting skills with the ability to tailor messaging for diverse audiences and platforms.
• Experience coordinating content development and approvals in fast-paced, deadline-driven environments.
• Attention to detail and a commitment to high-quality content and compliance standards.
• Collaborative mindset and proven ability to liaise effectively between internal teams and external vendors.
• Must be available to work on weekends and after hours as needed to support emergency response campaigns.
• Professional proficiency in MS Office suite.
• Professional proficiency in spoken and written English.

Nice to Have

• Experience working within nonprofit or mission-driven organizations.
• Familiarity with email marketing best practices, deliverability, and CAN-SPAM compliance.
• Familiarity with email service providers (ESPs) and mobile messaging platforms, preferably Salesforce Marketing Cloud.
• Knowledge of mobile marketing platforms and SMS best practices.
• Experience working with external agencies or vendors in a marketing capacity.
• Basic understanding of fundraising and donor engagement strategies.

Qualifications

• High School Diploma or equivalent.
• At least 3 years of relevant experience managing digital marketing workflows or projects, especially email and/or mobile marketing.

Benefits & Perks

• Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities.
• Competitive health care, dental and vision coverage for you and your family.
• Paid leaves including caregiver, parental/adoption, critical child illness and fertility benefits.
• Annual merit increases and/or additional incentives for eligible employees.
• Retirement savings plan with employer contributions (after one year).
• 15 safety and wellness days annually (prorated if hired after July 1), mental health benefits and support through Calm and company-hosted events.
• Free and confidential Employee Assistance Program assessments, counseling, referrals, and follow-up services.
• Access to internal and external learning & development opportunities and mentorships.