Lead Channel Marketing

About the Role

Key Responsibilities

• Serve as the primary owner for championing the success through the creation and execution of comprehensive, end-to-end marketing strategies across multiple product portfolio.
• Lead multi-year product planning to inform lifecycle decisions, ensuring alignment with overall corporate and marketing goals while optimizing product performance, revenue, market share, and profitability.
• Monitor and analyze both internal metrics (financials, sales, revenue, costs) and external factors (technology trends, competitive landscape, market share) to refine product positioning, enhance features, and uncover new product opportunities.
• Develop and manage impactful customer-facing sales collateral, engaging website content, compelling product and solution messaging, promotional materials, and internal communications to drive product awareness and sales enablement.
• Design and oversee direct customer marketing campaigns, leveraging innovative strategies to maximize reach and engagement.
• Strategically plan, budget, and execute participation in conferences and industry events to enhance brand visibility and support business objectives.
• Continuously monitor and manage established products to achieve financial targets, ensuring ongoing market relevance and profitability.
• Lead and collaborate with cross-functional teams, providing expert guidance and ensuring the seamless delivery of key marketing initiatives.
• Deliver insightful updates and presentations to senior leadership on product performance, strategic plans, and key initiatives.
• Act as a team leader, providing mentorship and support to less experienced professionals, fostering a culture of growth and excellence.
• Offer subject matter expertise within the discipline, providing thought leadership and innovative solutions.

Requirements

• 6+ years of experience in marketing or related field.
• Bachelor's degree required.
• Ability to lead strategic product planning and market analysis.
• Strong skills in developing marketing content and messaging.
• Experience in designing and managing marketing campaigns and events.
• Excellent cross-functional leadership and communication skills.
• Ability to deliver strategic updates to senior leadership.

Nice to Have

• Experience in fleet management or related industries.
• Advanced knowledge of digital marketing tools and analytics.
• Additional certifications or training in marketing or product management.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone