Marketing Manager

About the Role

Key Responsibilities

• Develop and execute content calendar across all channels (blog, social media, email, web)
• Create tactical marketing materials including brochures, case studies, and sales collateral
• Coordinate with operations teams to capture project success stories and testimonials and draft written content for review
• Spearhead day-to-day website content updates, maintenance, and technical operations
• Execute integrated marketing campaigns promoting Turner's evolved brand
• Coordinate trade show participation including booth management, materials, and follow-up
• Manage webinar planning, promotion, and execution
• Support industry event participation and sponsorship activations
• Create and maintain sales enablement materials and presentations
• Develop modular content for sales team as needed
• Create prospect-specific marketing materials to aid in pursuits
• Manage CRM marketing activities in HubSpot
• Manage Turner Mining Live podcast production, scheduling, and guest coordination
• Create promotional materials and social media content for the podcast
• Develop content repurposing strategies (blog posts, social clips, articles from podcast content)
• Manage podcast analytics and audience development initiatives
• Oversee company store operations and inventory
• Develop new merchandise concepts and manage vendor relationships
• Create promotional campaigns for branded merchandise and giveaways
• Manage e-commerce functionality and customer service for store operations
• Coordinate branded merchandise for trade shows and client meetings
• Execute press release development and distribution
• Maintain media contact database and industry publication relationships
• Support speaking opportunity applications and conference submissions
• Coordinate internal communications and marketing updates
• Handle routine marketing communications and inquiries

Requirements

• 3-5 years of marketing experience, preferably in B2B industrial or construction sectors
• Strong content creation skills including writing, design, and basic video production
• Experience with digital marketing platforms (LinkedIn, Google Ads, marketing automation)
• Proficiency in marketing technology tools (CMS, CRM, design software, analytics)
• Excellent project management and organizational skills
• Understanding of B2B sales processes and lead generation strategies

Nice to Have

• Experience in mining, construction, or heavy industrial equipment sectors
• Basic understanding of mining operations and terminology
• Familiarity with trade show management and industry event coordination
• Experience supporting complex, consultative sales processes
• Podcast production and audio content experience
• E-commerce and retail merchandise management experience