Marketing Manager (Hybrid Role M-W in office)

Pet Supplies Plus

Livonia, MI

Full Time

Senior

1 day ago

Job Description

About the Role

Pet Supplies Plus is looking for a Marketing Manager to join our Marketing team. Reporting to the Senior Integrated Marketing Manager, this role is a unique opportunity to lead the holistic grooming services marketing strategy across both Pet Supplies Plus (PSP) and Wag N' Wash (WNW) brands. This position also owns the brand strategy and planning for Wag N' Wash. You'll work closely with operations, analytics, and channel leads to drive service growth, elevate brand presence, and ensure seamless execution across all customer touchpoints.

Key Responsibilities

Lead the end-to-end marketing strategy for grooming, self-wash, and appointment-based services across both brands
Partner with operations to align SOPs, booking flows (e.g., MyTime), and store-level execution
Develop segmentation logic and campaign frameworks based on service availability and booking trends
Manage monthly business calls and reporting to track performance and identify growth opportunities
Own the brand roadmap for Wag N' Wash, including positioning, messaging, and seasonal planning
Collaborate with creative, PR, and merchandising teams to bring the brand to life across campaigns, signage, and in-store experiences
Lead quarterly planning and campaign development to support grand openings, loyalty, and service promotions
Work with channel leads to execute integrated campaigns across direct mail, paid/organic social, NRM, and digital platforms
Coordinate monthly sign kits and brand center updates to support service and brand initiatives
Analyze performance by channel and store segment to optimize spend and improve ROI

Requirements

Bachelor's degree in business or marketing
5+ years in marketing, preferably in retail, franchise, or service-based environments
Strong analytical skills and experience with segmentation, offer testing, and campaign reporting
Proven ability to lead brand strategy and collaborate cross-functionally with operations, creative, and analytics
Experience with loyalty programs, service marketing, and omnichannel execution
Excellent communication and project management skills

Nice to Have

Experience with loyalty programs, service marketing, and omnichannel execution

Benefits & Perks

Employee discount up to 50% at our stores (plus coupons!)
Bonus Pay based on Company performance
Promotion from within culture
Flexibility to meet your needs with Paid Time Off & hybrid work arrangement
401k savings plan
Health, dental, vision & disability plans
Health & flexible savings accounts

Working at Pet Supplies Plus

Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets. Engage in our pet-centered culture—bring your dog to work.

Apply Now