Partner Marketing Specialist

Rockwell Automation

Chelmsford, MA

Full Time

Mid Level

95k-142k

1 day ago

Job Description

About the Role

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Key Responsibilities

Define Marketing strategy and annual plans for SI/EPCs.
Drive engagements with the Partner team to recruit and activate SI/EPC partners.
Implement awareness and demand journeys via partners that drive engagement at each stage of the buyer's journey, in collaboration with global content and activation teams.
Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for SI/EPC (1:few and scale).
Work with partners to leverage funding and programs that accelerate pipeline generation and revenue growth, focusing on key metrics such as Marketing Influenced Opportunities (MIO), Sales Qualified Leads (SQL), content usage, engagements, and campaign activation.
Track and share results with sales regularly and use data-driven insights to improve performance.
Integrate product marketing launches into partner marketing plans as appropriate.
Conduct portfolio penetration analysis to identify up-sale and cross-sale opportunities and implement campaigns to capture a bigger wallet share with partners.
Create programs that help scale marketing execution via partners.
Drive engagements with higher executive level CXO and VPs to increase relevance and demand.

Requirements

Bachelor's Degree.
Legal authorization to work in the U.S. (no sponsorship for visas).

Nice to Have

Bachelor's degree in marketing, business, or relevant field of study.
A minimum of 5 years of Partner Marketing experience.
Experience creating marketing partner strategies leveraging modern marketing principles including account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing, and integration of online and offline tactics (events).
Demonstrated experience working with sales leaders to drive pipeline and revenue.
Success in marketing roles that are field customer and partner facing.
Business partnering capability to align with sales organizations.

Qualifications

Bachelor's Degree.

Benefits & Perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule
To learn more about our benefits package, please visit at www.raquickfind.com.

Working at Rockwell Automation

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

Apply Now