Lead Content Strategist

About the Role

Key Responsibilities

• Develop a social strategy playbook for GoodRx.
• Lead the refresh of the GoodRx organic social strategy, including channel mapping, content recommendations, audience profiling, tracking, optimization, and social-first campaign development.
• Oversee and execute the publishing of organic social content across all platforms, ensuring alignment with campaign calendars, brand voice, and creative guidelines.
• Bring the updated GoodRx brand strategy to life in a consistent, compelling, and consumer-first manner across all organic social channels.
• Operationalize social media content creation to make the content more streamlined and effective.
• Collaborate closely with the creative team to build new content modules and social-first content campaigns.
• Maintain and evolve the organic social editorial calendar to coordinate content planning, scheduling, and timely delivery across channels.
• Build a strategic approach for increasing followers and engagement to drive intent and trial of GoodRx offerings.
• Expand share of voice and cultural relevance to elevate brand perception and presence.
• Build a comprehensive social media dashboard for ongoing learnings and content optimization.
• Work with Community Engagement, PR, Editorial, and Marketing teams to develop social content that meets business objectives.
• Develop a roster of external partners and vendors, including creative agencies and contractors, to support social content and engagement.

Requirements

• BS degree in marketing or related field, or equivalent experience.
• 8+ years of social media strategy experience, ideally at both an agency and a brand.
• Solid understanding of how organic social can achieve business objectives while creating engagement and buzz.
• Strong analytical skills and effective written, verbal, and visual communication abilities.
• Optimism, excitement for work, and a passion for business impact.

Nice to Have

• Experience leading social strategies for both B2B and B2C audiences.
• Experience on both agency and brand sides of social media marketing.

Qualifications

• Educational background in marketing or related field, or equivalent experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Employee Stock Purchase Plan (ESPP).
• Unlimited vacation and 13 paid holidays.
• 72 hours of sick leave.
• Mental wellness and financial wellness programs.
• Fertility benefits, parental leave, pet insurance.
• Company-paid short-term and long-term disability.
• Additional perks and benefits.