Lead Copywriter

About the Role

Key Responsibilities

• Own and evolve the brand voice, making sure it's clear, consistent, and impossible to ignore
• Develop omni-channel campaigns and full-funnel activations that move consumers from awareness to loyalty
• Concept, write, and edit copy across every touchpoint: 360 campaigns, packaging, retail, digital, social, CRM, and beyond
• Manage and mentor freelance talent, ensuring the work is strategic, on brief, and on brand
• Review and refine all copy to make sure it's smart, clear, and consumer-first
• Partner with designers, marketers, and product teams to turn briefs into big ideas
• Collaborate closely with leadership to align messaging with business strategy and creative vision
• Build scalable writing guidelines and processes so the brand sounds like "us" no matter who's writing
• Push creative standards higher-whether it's a two-word headline or a 360° campaign

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field
• 7+ years of copywriting, proofreading, and creative strategy experience (CPG, ecomm, or agency background preferred)
• 2+ years managing copywriters or freelancers, with a knack for mentoring talent
• A portfolio that proves you can concept, write, and edit across multiple formats and platforms
• Experience supporting and growing in-house brands (bonus if it's in CPG or men's lifestyle)
• Strong creative strategy skills-able to crack a brief with both big ideas and tactical execution
• Ability to collaborate cross-functionally and present work with clarity and conviction

Nice to Have

• Experience in CPG or men's lifestyle brands

Qualifications

• Bachelor's degree in relevant field
• 7+ years of copywriting and creative strategy experience
• Experience managing copywriters or freelancers

Benefits & Perks

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends