Marketing Copywriter

About the Role

Key Responsibilities

• Write clear, persuasive, and engaging copy for a wide array of marketing materials, including websites, digital ads, email campaigns, videos, and print collateral.
• Contribute to content strategy development by defining how brand pillars are conveyed across marketing channels, including developing campaign concepts, identifying storytelling opportunities, and creating strategic content calendars.
• Collaborate with marketing strategists, designers, and other stakeholders to develop and execute integrated marketing campaigns that support recruitment, retention, and brand awareness.
• Research and understand target audiences-including prospective students, families, current students, alumni, donors, and internal audiences-to craft relevant and effective messaging.
• Optimize digital content for search engines (SEO) and ensure accessibility (ADA compliance) to maximize reach and engagement.
• Ensure all written content adheres to the institution's brand guidelines, messaging strategy, and editorial standards.
• Conduct interviews with faculty, staff, students, and alumni to gather insights and develop compelling stories aligned with institutional goals.
• Proofread and edit materials to ensure accuracy, clarity, grammar, and overall quality.
• Work collaboratively with cross-functional teams, including admissions, athletics, student services, designers, photographers, and other marketing colleagues, to create cohesive and effective marketing materials.
• Manage multiple writing projects and deadlines, ensuring timely delivery and alignment with project objectives.
• Perform other marketing and editorial duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, English, Writing, Liberal Studies, or a related field, with a minimum of 5-7 years of professional experience in writing, editing, journalism, or communications, or a combination of relevant education and experience.
• Experience in enrollment marketing is desirable.
• Experience with digital marketing best practices, including SEO, content management systems (CMS), and marketing automation tools.
• Experience with analytics tools (e.g., Google Analytics) to inform content strategy.
• Strong knowledge of and experience in higher education and non-profits.
• High-level writing ability, both creative and editorial, across a broad range of media.
• Impeccable knowledge of grammar and AP style.
• Ability to work collaboratively on a creative team with a positive attitude and strong work ethic, as well as independently under deadlines.
• Strong organizational, project management, and problem-solving skills.
• Comfort working in a fast-paced, multi-task environment, with the ability to switch gears and reprioritize quickly.
• High level of discretion.
• Highly self-motivated and proactive.

Nice to Have

• Experience in enrollment marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Writing, Liberal Studies, or a related field, with a minimum of 5-7 years of professional experience in writing, editing, journalism, or communications, or a combination of relevant education and experience.

Benefits & Perks

• Multiple health and dental plan options, plus vision coverage.
• Up to 8% retirement plan match.
• Generous leave time, including vacation, sick, and personal time, and 12+ holidays per year.
• Educational benefits:
• UNE tuition waiver for employees, spouses, and domestic partners.
• UNE tuition waiver for dependents of employees with 1 year of full-time service.
• 50% tuition reduction if less than 1 year of full-time service.