Senior Copywriter
WPP
Job Description
About the Role
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. We are seeking a Bilingual Senior Copywriter with exceptional conceptual thinking and writing skills in both Spanish and English. The ideal candidate will have a proven track record of developing compelling, culturally relevant ideas that work seamlessly across multiple platforms. You will partner closely with art directors, strategists, and account teams to create work that is strategically sound, creatively brilliant, and flawlessly executed.
Key Responsibilities
- Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more.
- Collaborate with art directors, designers, and other creatives to bring ideas to life.
- Ensure all work is on-brand, on-strategy, and culturally relevant for both Spanish- and English-speaking audiences.
- Present creative concepts to internal teams and clients with clarity and confidence.
- Adapt and transcreate copy while maintaining tone, nuance, and cultural authenticity.
- Stay up-to-date with advertising trends, cultural insights, and emerging platforms.
- Mentor junior copywriters and contribute to a collaborative, inspiring creative environment.
Requirements
- Fluency in both Spanish and English (written and spoken) with exceptional grammar, style, and tone in both languages.
- Minimum 5 years of experience in advertising or a closely related creative field.
- Strong conceptual and storytelling skills with a portfolio that demonstrates big ideas and excellent craft.
- Experience working across multiple media platforms and formats.
- Ability to work under tight deadlines without sacrificing quality.
- Passion for advertising, creativity, and pushing boundaries.
- Strong presentation and communication skills.
Nice to Have
- Experience with transcreation and cultural adaptation.
- Knowledge of emerging advertising platforms and digital trends.
Qualifications
- Educational background is not explicitly specified, but a minimum of 5 years of relevant experience is required.
Benefits & Perks
- Competitive benefits package
- Hybrid work approach with teams in the office an average of four days a week
- Flexible work arrangements available upon discussion
Working at WPP
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We value a culture of respect, belonging, and equal opportunity, and are committed to diversity and inclusion.
Job Details
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About WPP
Website
wpp.com
Company Size
10000+ employees
Location
Miami, FL
Industry
Advertising Agencies
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