Lead Data Insights Consultant

Vml

Toronto, OH

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Lead Data Insights Consultant role is based in Toronto within the Technology & Innovation department. The position involves providing data skills and business knowledge to support clients in making data-driven decisions to improve digital communication. The role includes designing data solutions, interpreting business requests, and translating complex data into actionable insights, working closely with a multidisciplinary team of specialists in a dynamic, client-focused environment.

Key Responsibilities

Identifying and designing value-adding insights solutions, leveraging data to optimize communication strategies.
Interpreting business requests and clarifying data requirements.
Assisting and advising on data models and scoping of new projects.
Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses.
Analyzing client prospect and customer data to glean insights informing experience, content, and performance optimizations.
Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists, and Marketing Operation experts to service clients coherently.
Translating complex data (statistical, predictive, customer) into clear, actionable business recommendations for marketing and CRM.
Designing and managing robust measurement frameworks, including attribution and in-market testing.
Bridging technical analytics with business strategy, driving roadmaps for customer data and audience planning.

Requirements

A minimum of 5+ years in a senior consultant/business liaison role related to data, BI, analytics or reporting solutions.
Hands-on experience working with SQL, databases, ETL, and reporting, data analysis through R, Python or similar tools.
Experience with report and dashboard development in Power BI, Tableau or similar tools.
Familiarity with multi-touch attribution approaches and techniques involving paid and owned channels.
Great communication skills in English.
Ability to lead client discussions in data and insights related matters.
Eagerness to learn and understand complex high-tech solutions.
Outgoing personality and enthusiasm for interdisciplinary projects.

Nice to Have

Experience with database and data model design for BI and analytics solutions.
Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics, and Salesforce.
Agency experience and marketing domain knowledge.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Working at Vml

VML MAP is a global Centre of Excellence focused on humanizing brand-customer relationships through hyper-personalization, marketing automation, and CRM. The company values connection, belonging, and diversity, with a culture that fosters respect and equal opportunities. As part of the larger WPP network, it emphasizes innovation, collaboration, and a transformation-driven environment.

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