Lead Digital Customer Growth

About the Role

Key Responsibilities

• Develop and implement individual page strategies for 20+ key pages, ensuring alignment with overall engagement goals.
• Prioritize pages based on customer impact, traffic, and business objectives.
• Monitor and evaluate the performance of each page strategy, adjusting as needed.
• Continuously gather and analyze feedback from customers regarding their journey on the site.
• Utilize data analytics tools to track customer behavior, identify pain points, and highlight areas for improvement.
• Create detailed reports on customer journey findings and present them to relevant stakeholders.
• Develop and propose innovative ideas to test ways to optimize pages and improve the customer journey.
• Design and execute A/B tests, multivariate tests, and other experimentation methodologies to validate hypotheses.
• Analyze test results to derive actionable insights and implement winning variations.
• Establish strong working relationships with SEO, Conversion, CTX, Product Management, Research, and additional relevant teams.
• Facilitate regular cross-functional meetings to ensure alignment on goals, strategies, and execution plans.
• Work with content creators to develop high-quality, engaging, and relevant content that aligns with customer needs and business objectives.
• Collaborate with the SEO team to ensure page content is optimized for search engines, improving visibility and organic traffic.
• Use key performance indicators such as Click thru Rate, Bounce Rate, Exit Rate, scroll depth, etc. to measure the success of page strategies and optimizations.
• Create and maintain dashboards to track and report on performance metrics regularly.
• Provide actionable insights and recommendations based on performance data to drive continuous improvement.
• Communicate progress, challenges, and results to senior leadership and other stakeholders.
• Ensure transparency in the decision-making process and maintain open lines of communication across teams.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (6+ years) in digital marketing, ecommerce, or related fields.
• Strong analytical skills and proficiency with data analytics tools like Adobe Analytics.
• Strategic thinking with tactical execution ability.
• Familiarity with SEO, A/B testing, and content management best practices.
• Excellent project management and organizational abilities.
• Effective communication and collaboration skills.
• Executive presence with the ability to communicate concisely.
• Collaborative mindset and ability to influence senior leaders.
• Ability to work autonomously, take initiative, and thrive in a fast-paced environment.
• Proactive problem-solver comfortable with ambiguity.
• Strong verbal and written communication skills.
• Expertise in Microsoft Office suite.

Nice to Have

• Experience with data analytics tools beyond Adobe Analytics.
• Knowledge of digital marketing trends and emerging technologies.
• Experience working in a large corporate environment.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone