Marketing Activation Manager, IO&E

About the Role

Key Responsibilities

• Own the activation strategy for various product categories, including messaging, channel selection, digital activation, trade show execution and overall plan
• Set the vision, mission, goals, direction and manage day-to-day priorities, workflow, and quality for the IO&E activation team
• Act as a strategic thought partner to commercial leaders in driving toward achievement of commercial objectives
• Foster a high-performance team culture - Identify opportunities to actively coach and develop talent, strengthen team expertise, empower individuals, and drive accountability for agreed upon commitments
• Drive alignment among commercial leaders on activation priorities and align resources to execute plans to accomplish objectives
• Create a resourcing strategy for your team, leveraging full-time talent, contract support, external freelancers and external agencies
• Evaluate, select and direct external agencies in the creation of messages, plans and activations
• Identify opportunities to deploy digital resources to drive demand, engage customers or provide key insights to sales and marketing
• Work seamlessly across sales, digital, tradeshow and other key activation channels, engaging and partnering with key stakeholders along the way
• Foster the BSC brand and ensure compliance with brand standards across all campaigns, collateral and digital assets
• Help to drive the continued development of a sophisticated and contemporary integrated communications team
• Act with a results-first mindset - be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business

Requirements

• Bachelor's Degree
• 3+ years of experience leading employees, including recruiting, coaching, directing, and developing direct reports while driving best practices
• 10+ years of marketing/commercial experience including minimum 5+ years of experience in healthcare/medical device

Nice to Have

• Significant experience in both traditional integrated marketing communications and digital marketing
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough omnichannel campaigns
• Good communicator with proven ability to drive change and influence organizations
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance
• Effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships
• Prior experience in product marketing, marketing development or direct-to-patient communications a plus

Qualifications

• Educational background includes a Bachelor's Degree
• Minimum 3 years of experience leading employees
• Minimum 10 years of marketing or commercial experience, including healthcare/medical device sector

Benefits & Perks

• Compensation ranges from $122,100 to $232,000, depending on experience and other factors
• Core and optional employee benefits as detailed on www.bscbenefitsconnect.com
• Potential variable compensation including annual bonus and long-term incentives
• Support for relocation (not available for this position)
• Work in a hybrid model requiring at least three days in the Maple Grove, MN office