Senior Analyst, Savings Marketing - Acquisition
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, U.S. Consumer Banking, and marketing programs across various channels. The U.S. Consumer Marketing team focuses on creating and delivering world-class marketing to drive demand and engagement across the customer lifecycle. The Senior Analyst, Savings Marketing - Acquisition, will join a Deposits Marketing team focused on expanding relationships through new savings account acquisitions, developing marketing strategies, and collaborating across teams to execute campaigns.
Key Responsibilities
- Partner with multiple teams across the enterprise, including product, marketing, legal, compliance, risk, and external agencies, to develop innovative marketing campaign plans with clear test & learn strategies across channels such as email, web, mobile, and paid search.
- Partner with marketing execution, operations, and data science teams to design segmentation and deploy on-time, compliant campaigns, leading testing, proofing, and launches.
- Lead internal communications to enable greater speed and agility and improve the experience of marketers and broader teams.
- Lead forecasting (R&O), analysis, measurement, and reporting of campaign, channel, and business performance versus forecast, proactively identifying key trends to inform future campaigns.
Requirements
- Passionate, data-driven marketer with the ability to understand and translate data into actionable insights to improve campaign performance.
- Strong marketing know-how with experience implementing marketing plans across channels in a fast-paced, results-driven environment.
- Effective communicator and collaborator capable of working with diverse cross-functional teams.
- Strong planning and organizational skills to lead complex, interdependent initiatives and keep workstreams on track.
- Creative problem solver with a bias for action and adaptability to changing priorities.
- Comfortable working in white space and creating structure from unknowns.
- Experience leading Forecasting (R&O) is a plus.
- Strategy and campaign oversight experience on Email and Direct Mail is a plus.
- Bachelor's Degree required.
Nice to Have
- Experience leading Forecasting (R&O).
- Strategy and campaign oversight on Email and Direct Mail.
Qualifications
- Bachelor's Degree
Benefits & Perks
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements
- 20+ weeks paid parental leave for all parents, regardless of gender
- Free access to global on-site wellness centers (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Working at American Express
American Express values innovation, shared principles, and leadership behaviors, fostering a culture that supports colleagues' holistic well-being, professional growth, and inclusivity. The company emphasizes collaboration, agility, and a customer-centric approach, with flexible work arrangements and a focus on diversity and well-being.
Job Details
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About American Express
Website
americanexpress.com
Company Size
10000+ employees
Location
New York, NY
Industry
Other Nondepository Credit Intermediation
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