Lead Digital Customer Growth - GTM Strategy

AT&T

Bothell, WA

Full Time

Senior

144k-216k

23 days ago

Job Description

About the Role

As a Lead Digital Customer Growth Strategy, you will play a pivotal role in driving AT&T's digital customer growth across a diverse portfolio of products and strategic initiatives. This position offers the opportunity to work on high-impact projects, partnering with cross-functional teams to shape and execute digital strategies that accelerate customer acquisition, engagement, and retention in both new and established markets. Reporting to the AVP of Digital Strategy, you will operate as a connector, strategist, and executor—bridging product concepts, digital campaign planning, and customer experience to deliver measurable business results.

Key Responsibilities

Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T's digital channels.
Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities.
Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance.
Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies.
Monitor, analyze, and report on digital performance metrics, using insights to optimize future initiatives and drive continuous improvement.
Champion digital innovation and best practices, keeping AT&T at the forefront of customer-centric growth strategies.

Requirements

Bachelor's degree in Business, Marketing, Digital Strategy, or a related field.
7+ years of experience in digital growth, product marketing, strategy consulting, or GTM roles within digital-first organizations.
Demonstrated ability to work across digital campaigns, content strategy, customer experience, and business operations.
Strong business/financial acumen and analytical skills, with proven experience driving business results through digital initiatives.
Excellent communication and cross-functional leadership abilities.
Experience in telecom, SaaS/subscription products, or related fields preferred.
Familiarity with agile frameworks and a fast-paced, results-driven culture.

Nice to Have

Experience in telecom, SaaS/subscription products, or related fields.

Qualifications

Bachelor's degree in Business, Marketing, Digital Strategy, or a related field.
7+ years of relevant experience in digital growth, product marketing, or strategy roles.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone

Working at AT&T

A career with AT&T offers big rewards, empowering employees to lead transformation and make a difference through company-sponsored initiatives and networking within employee groups. The company values innovation, collaboration, and making an impact in the lives of millions, fostering a dynamic and inclusive work environment that recognizes and rewards individual contributions and professional growth.

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