Lead Digital Marketing Manager- Disney Publishing

About the Role

Key Responsibilities

• Develop and manage digital marketing strategies across e-commerce platforms and owned channels, including social media, email, website, and other digital platforms.
• Provide strategic oversight for e-commerce growth, email marketing, social media channels, creative initiatives, and comprehensive digital strategy.
• Monitor digital marketing performance and optimize campaigns to ensure maximum effectiveness.
• Collaborate with Sales, Editorial, and Publicity departments to develop cohesive strategies that drive discoverability and conversions for front list and backlist titles with new readers.
• Stay up-to-date on industry trends and best practices and provide recommendations on new platforms and publishing trends to create engagement.
• Generate campaign recaps and analytics for author, editorial, and executive teams.
• Manage operational aspects of marketing budget and media planning.
• Develop and implement data-driven frameworks for marketing analytics, metadata optimization, and budget allocation.
• Act as key liaison with paid media agencies to manage day-to-day relationships.

Requirements

• 5+ years' experience in a digital marketing role supporting consumer products, ideally in trade book publishing.
• Deep understanding of e-commerce platforms for print and digital products, particularly Amazon advertising, TikTok Shop, and Instagram Shop.
• Strong attention to detail and project management skills, with proven ability to multi-task, prioritize, and problem-solve in a fast-paced environment.
• Excellent communication and presentation skills (written and verbal) with diplomacy and interpersonal skills.
• Expertise in analytics tools and performance metrics across multiple digital platforms.

Nice to Have

• Experience in consumer products, preferably in book publishing.
• An avid reader and book lover.

Qualifications

• College degree preferred.

Benefits & Perks

• Health and savings benefits.
• Educational opportunities.
• Special extras provided by Disney.