Lead, Digital Strategy - NBS

About the Role

Key Responsibilities

• Own the digital strategy roadmap across Nelnet Business Services brands and web platforms.
• Lead cross-functional digital initiatives that support brand, demand generation, content, and conversion goals.
• Define and implement UX and SEO strategy in alignment with brand and content goals; ensure web analytics frameworks support strategic decision-making.
• Write creative briefs, project plans, and project estimates for digital work.
• Develop and implement scalable processes for web governance, optimization, and performance reporting.
• Align with web, creative, and content teams to ensure a cohesive digital presence and execution of the digital roadmap.
• Lead the strategy and implementation of A/B and multivariate testing to inform digital UX and content decisions.
• Oversee programmatic media buying strategy and execution, ensuring alignment with campaign goals, audience targeting, and budget efficiency.
• Manage external vendor relationships and ensure on-time, on-budget delivery of digital projects.
• Collaborate with the Marketing Intelligence and AI Specialist to turn web performance data into actionable insights that inform content direction and UX enhancements.
• Stay current on digital trends, technologies, and emerging best practices.

Requirements

• Bachelor's degree in Marketing, Advertising, Digital Communications, UX, Computer Science, or related field.
• Minimum 5 years in digital strategy or digital marketing across multiple brands or business units.
• Proven success in web optimization, digital campaign execution, and stakeholder collaboration.
• Experience in managing or overseeing programmatic media buying platforms and strategies (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Experience with CMS platforms (e.g., WordPress, Sitecore), Google Analytics (including Tag Manager & Search Console), SEO tools, and marketing automation systems.
• Experience working in Hubspot or equivalent Marketing CRM platforms.
• Deep understanding of digital UX, SEO, and performance analytics.
• High level of verbal, presentation, and written communication skills.
• Strategic thinker with strong execution skills.
• High attention to detail and project management experience.
• Ability to translate technical capabilities into benefits for diverse audiences.
• Familiarity with agile workflows and digital sprint planning.
• Ability to manage competing priorities and deadlines across multiple projects.
• Passion for digital innovation, experimentation, and continuous improvement.

Nice to Have

• Experience in SaaS, B2B, or education technology markets.

Benefits & Perks

• Medical, dental, vision, HSA and FSA
• Generous earned time off
• 401K/student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program