Lead Market Development

AT&T

Dallas, TX

Full Time

Senior

144k-216k

20 days ago

Job Description

About the Role

Join AT&T as a Lead Market Development Manager to identify and capitalize on new business opportunities through market research, strategic alliances, and expansion strategies. This role involves developing and executing strategies to drive market growth, managing partnerships, and collaborating cross-functionally to support innovation and business objectives. The position is based in Dallas, Texas, requiring a minimum of 5 days per week in the office, with no relocation offered. AT&T offers a competitive salary range and extensive benefits, emphasizing transformation, leadership, and making a global impact.

Key Responsibilities

Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including initiatives for new and existing products, services, and verticals.
Lead the design, implementation, and analysis of strategic initiatives and programs, including launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
Establish, nurture, and manage strategic partnerships and alliances, negotiate engagement terms to enhance market presence, drive revenue, and support mutual goals.
Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness.
Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
Mentor less experienced staff, influence executive decisions, and lead significant projects with strategic autonomy.

Requirements

Bachelor's degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.
Ability to develop and execute strategic plans.
Experience in market research, partnership management, and program implementation.
Strong analytical, negotiation, and collaboration skills.

Nice to Have

Experience in the communications and technology industry.
Advanced certifications related to market development or strategic management.

Qualifications

Bachelor's degree (BS/BA) preferred
5+ years of relevant experience
Certification in relevant areas

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T plans and accessories

Working at AT&T

AT&T fosters a culture of innovation, transformation, and leadership. Employees are empowered to make a difference, connect with industry leaders, and participate in company-sponsored initiatives and employee groups. The organization values diversity, inclusion, and making a positive impact on millions of lives worldwide.

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