Lead Marketing Analyst

About the Role

Key Responsibilities

• Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends.
• Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement.
• Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders.
• Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
• Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments.
• Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge.
• Identify opportunities and threats in the market and make recommendations for adjustments to marketing strategies accordingly.
• Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
• Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.
• Generate actionable insights from data analysis to inform marketing strategies and decisions.
• Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations.
• Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals.
• Provide insights to support the development of new products and services, pricing strategies, and sales initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Economics, or related field (Master's degree preferred).
• 5-7 years of experience in analytics functions.
• Strong knowledge of statistical analysis, causal inference, and experimentation design.
• Expertise in telling stories with data through narratives and data visualizations.
• Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms.
• Proficiency in programming languages such as Python and/or R.
• Excellent communication and presentation skills to convey complex data findings in a clear and understandable manner.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world.

Nice to Have

• Experience with marketing analytics in a high-growth or technology environment.
• Knowledge of 3D printing industry or related markets.
• Experience working in international or cross-cultural teams.

Benefits & Perks

• Robust equity program to build future wealth through RSUs.
• Comprehensive healthcare coverage (Medical, Dental, Vision).
• Low cost fund options in our 401K and access to advisors.
• Generous paid Parental Leave (up to 16 weeks).
• Tenure-based paid Sabbatical Leave (up to 6 weeks).
• Flexible Out of Office Plan - Take time when you need it.
• Ample on-site parking & pre-tax commuter benefits.
• Healthy on-site lunches, snacks, beverages, & treats.
• Regular sponsored professional development opportunities.
• Many opt-in culture events across our diverse community.
• Unlimited 3D prints.