Lead Marketing Communications

AT&T

Dallas, TX

Full Time

Senior

106k-178k

23 days ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Overall Purpose: Responsible for planning, developing, and managing Digital performance marketing campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives.

Key Responsibilities

Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T's strategy and business goals.
Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.

Requirements

Bachelor's degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working at AT&T

At AT&T, we are committed to providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, or veteran status. We also provide reasonable accommodations for qualified individuals with disabilities and are a fair chance employer.

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