Lead - Marketing Customer Content

About the Role

Key Responsibilities

• Lead and execute the B2B email marketing strategy, ensuring all programs support pipeline generation, lead nurturing, onboarding, and customer retention.
• Own the full email lifecycle including planning, segmentation, personalization, testing, execution, and reporting.
• Build, deploy, and optimize journeys using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Audience Builder, Contact Builder, Content Builder, Marketing Cloud Intelligence, Einstein AI and Einstein Copilot, AMPscript (or similar).
• Use Salesforce Data Cloud to design intelligent segmentation strategies based on account data, behavioral signals, and intent.
• Champion a data-first, customer-centric approach to messaging, with personalized content tailored to role, industry, and buying stage.
• Develop and run a robust A/B and multivariate testing program to optimize open rates, CTAs, conversion rates, and engagement.
• Ensure all emails meet high standards for design, accessibility, and deliverability.
• Partner with content and design teams to create compelling B2B content tailored to key industries and personas.
• Track, analyze, and report on campaign performance, deriving insights to inform future strategy.
• Work closely with sales, marketing, CRM, and analytics teams to ensure email programs align to GTM priorities and pipeline goals.
• Maintain governance and compliance with data privacy regulations.

Requirements

• 5-8+ years of hands-on B2B email marketing experience, ideally in SaaS, technology, or distribution.
• Proven hands-on experience building campaigns within Salesforce Marketing Cloud, including journey creation, AMPscript, dynamic content, and automation tools.
• Experience using Salesforce Data Cloud for audience segmentation and real-time personalization.
• Strong knowledge of email design best practices, HTML/CSS for email, and responsive design.
• Experience driving performance improvements through testing, analytics, and conversion optimization.
• Familiarity with lead scoring, nurturing, and sales funnel concepts.
• Experience managing end-to-end email production, including list hygiene, deliverability, and compliance.
• Excellent stakeholder management skills and the ability to translate business needs into marketing strategies.
• Comfortable working in data-heavy, highly matrixed B2B environments with long sales cycles and multiple personas.

Nice to Have

• Experience with Account-Based Marketing (ABM) campaigns.
• Familiarity with Salesforce CRM, Pardot (Account Engagement), or related platforms.
• Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV).
• Experience managing or mentoring a team, or working with external partners or freelancers.

Qualifications

• 5-8+ years of hands-on B2B email marketing experience, ideally in SaaS, technology, or distribution.
• Proven hands-on experience building campaigns within Salesforce Marketing Cloud, including journey creation, AMPscript, dynamic content, and automation tools.
• Experience using Salesforce Data Cloud for audience segmentation and real-time personalization.
• Strong knowledge of email design best practices, HTML/CSS for email, and responsive design.
• Experience driving performance improvements through testing, analytics, and conversion optimization.
• Familiarity with lead scoring, nurturing, and sales funnel concepts.
• Experience managing end-to-end email production, including list hygiene, deliverability, and compliance.
• Excellent stakeholder management skills and the ability to translate business needs into marketing strategies.
• Comfortable working in data-heavy, highly matrixed B2B environments with long sales cycles and multiple personas.

Benefits & Perks

• Work with an experienced, forward-thinking marketing and sales team dedicated to innovation and performance.
• Be a key player in driving digital transformation in a B2B environment with ambitious growth plans.
• Opportunity to build from the ground up - your impact will be visible, measurable, and celebrated.
• Hybrid flexibility with an office hub in Philadelphia.
• Competitive salary, benefits, and personal growth support.