Lead Marketing - Hybrid

About the Role

Key Responsibilities

• Leads the development of impactful and integrated dealer marketing plans to achieve the desired performance for motorcycles, general merchandise, parts and accessories, and service.
• Acts as a conduit between the company and the Dealers.
• Serves as a subject matter expert to Dealers on marketing plans in alignment with the in-market marketing strategies.
• Leads activation of dealership marketing programs, events, tools, and planning.
• Develops creatives and assets to support dealer level marketing needs.
• Works in close collaboration with internal and external Harley-Davidson partners and dealerships to deliver on retail goals and initiatives.
• Collaborates with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to campaigns executed through the dealer network.
• Tracks, measures, and reports on the effectiveness of marketing efforts executed.

Requirements

• Typically requires a minimum of 8 years of related experience.
• Proven track record of driving successful marketing campaigns and delivering business objectives.
• Experience translating brand level campaign initiatives into retail programs.
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal, and written communication skills.
• Ability to use sound judgment and discretion in dealing with sensitive and/or confidential information matters.

Nice to Have

• Experience in the motorcycle, automotive, or related wholesale or franchise model industries.

Qualifications

• High School Diploma or Equivalent required.
• Bachelor's Degree preferred.

Benefits & Perks

• Annual bonus programs.
• Health insurance benefits.
• A 401k program.
• Onsite fitness centers and employee stores.
• Employee discounts on products and accessories.