Lead Marketing Management

AT&T

Dallas, TX

Full Time

Senior

117k-196k

20 days ago

Job Description

About the Role

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. As a Lead Marketing Management, you will be responsible for planning and implementing marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention, and satisfaction. This role involves collaborating with product management to identify new marketing opportunities and preparing marketing activity reports. The position requires office presence of a minimum of 5 days per week in the posted location, with no relocation offered.

Key Responsibilities

Promotes customer awareness and field sales effectiveness through marketing communication projects and consults with product management to assess program impact.
Contributes to the development of new principles and concepts.
Forecasts future marketing needs by applying advanced marketing principles, theories, and concepts to create and design strategic responses for various marketing projects.
Manages assigned long-range projects requiring diverse marketing theories and techniques.
May require considerable working knowledge of other major areas and the skill to integrate and communicate that information.
Considered an expert within the discipline.

Requirements

Requires a bachelor's degree.
Requires 6+ years of experience in a similar area of responsibility.
Strategic thinker with strong presentation skills, including presenting to executive leadership.
Competencies include Business Markets, Competitive Environment, Consultative Selling, Customer-Analytic, Knowledge of product line, Marketing Function, Marketing Strategy & Positioning, Marketing Channels, Knowledge of Sales Channels, Sales Forecasting, Marketing Systems.

Qualifications

Educational background includes a bachelor's degree.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Working at AT&T

A career with AT&T offers big rewards, empowering employees to lead transformation and make a difference through company-sponsored initiatives and employee networks. The company values innovation, industry leadership, and making a positive impact on millions of lives worldwide.

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