Lead Marketing Manager, Campaign Management

About the Role

Key Responsibilities

• Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
• Utilize working knowledge of Adobe Workfront or similar workflow management tool.
• Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
• Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
• Support marketing stakeholders to reach goals, mitigate risk, and remove roadblocks, documenting all key information for process improvement.
• Drive rigor around AT&T's way of working for planned and in-year programs and seek efficiencies.
• Ensure clear communication of timelines at working and executive levels to facilitate timely decision-making.
• Conduct retrospectives and working sessions with leadership to improve campaign processes.

Requirements

• Background in holistic marketing across multiple brands at large companies; direct marketing and B2B experience is a plus.
• Experience managing multi-faceted go-to-market campaign processes requiring organizational skills, strategic oversight, risk mitigation, and executive reporting.
• Ability to work in ambiguous environments, creating structure and process from scratch.
• Strong project management skills and ability to manage multiple large-scale projects simultaneously.
• Excellent verbal and written communication skills.
• Highly organized, accountable, and operationally focused with a strategic perspective.
• Proficiency with Adobe Workfront or similar workflow management tools.
• Expertise in Microsoft Office.
• Typically requires a bachelor’s degree and 6+ years of relevant experience.

Nice to Have

• MBA or Master’s degree.
• Experience with Bynder or other Digital Asset Management tools.
• Creative or Media Agency experience.

Qualifications

• Typically requires a bachelor’s degree.
• Typically requires 6+ years of experience in a similar area of responsibility.

Benefits & Perks

• Medical, Dental, and Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually).
• Paid Parental Leave and Paid Caregiver Leave.
• Additional sick leave beyond legal requirements.
• Adoption Reimbursement.
• Disability Benefits (short and long term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs including critical illness, accident, hospital indemnity, and group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts on AT&T mobility plans, accessories, internet, and phone.