Lead Marketing Operations Manager

About the Role

Key Responsibilities

• Manage adoption of Marketing & Growth Organization playbooks and guidelines across the company.
• Operationalize marketing programs and embed core tenets of the Marketing Charter through scaled efforts.
• Lead Workfront enablement, streamline marketing operations using Workfront, and develop marketing operations reporting and analytics.
• Ensure effective utilization of new solutions to enhance efficiency and productivity within the marketing team and partners.
• Develop and document detailed business requirements and process flows for marketing operations.
• Lead the implementation of new processes and procedures within Workfront, ensuring seamless integration and adoption.
• Monitor and evaluate the effectiveness of implemented processes and recommend continuous improvements.
• Utilize data analytics to identify opportunities for optimization and efficiency.
• Support marketing functions with actionable insights and recommendations based on data.
• Create governance, standards, and promote adoption of marketing efficiency analytics and operational excellence.
• Work with data analysts to implement and maintain data models, dashboards, and reports.
• Oversee data integration from various sources, ensuring data accuracy and consistency.
• Foster a culture of continuous improvement and innovation within the team.
• Build strong relationships with stakeholders and facilitate feedback for ongoing improvement.
• Provide regular updates and reports to senior leadership on progress and impact.

Requirements

• Minimum of 3-5 years of experience in data management within a marketing environment.
• Experience driving process improvements through data across multiple marketing functions.
• Strong understanding of next-generation marketing trends and MRM solutions.
• 5+ years of experience with MRM and data visualization tools.
• 5+ years of experience in consumer and/or business-facing marketing organizations.
• 5+ years of experience managing marketing operations at large organizations.
• Experience in driving performance improvement through process and skills optimization.
• Operational experience in managing processes related to the marketing value chain and ongoing process optimization.
• Strong facilitation skills for stakeholder alignment.
• Experience developing processes to track and manage KPIs.

Nice to Have

• Experience in managing marketing processes and operational governance.
• Knowledge of data analytics tools and data-driven decision making.
• Experience with change management and process implementation strategies.

Qualifications

• Experience in data management and marketing operations.
• Proficiency with MRM and data visualization tools.
• Experience in consumer and/or business marketing organizations.
• Management experience in large organizational settings.

Benefits & Perks

• Salary range of $130,700 - $196,100 USD annually, depending on experience and location.
• Medical, Dental, and Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays).
• Paid Parental Leave and Paid Caregiver Leave.
• Additional sick leave beyond legal requirements.
• Adoption Reimbursement.
• Disability Benefits (short and long term).
• Life and Accidental Death Insurance.
• Supplemental benefits including critical illness, accident, hospital indemnity, and legal services.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts on AT&T mobility plans, accessories, internet, and phone.