Director, Marketing Operations

About the Role

Key Responsibilities

• Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment.
• Lead ongoing administration of platforms including HubSpot (CRM, automation, forms, email, web content), Contentful (web content management, app content management), Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar), Project Management systems (e.g., Monday, Wrike), and Translation Management systems (e.g., Smartling, Phrase).
• Lead system integration support of cross-department and global platforms including Braze (customer engagement and lifecycle automation), Salesforce (data sync, lead lifecycle, and commercial ops interface), and partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly.
• Maintain cross-platform attribution models to track user acquisition and engagement across paid, owned, earned, and in-app channels in partnership with Data Engineering and Business Intelligence teams.
• Manage custom event tracking frameworks, UTMs, and conversion goals across web and app properties.
• Develop dashboards and reporting infrastructure to provide the marketing team with real-time visibility into channel performance and lifecycle KPIs.
• Own technical infrastructure of solunaapp.com and other Soluna web properties (via Contentful and Hubspot Content Hub), ensuring marketing teams can launch campaigns and update content efficiently.
• Manage end-to-end CRM operations within HubSpot, including segmentation logic, data hygiene, lead scoring, and cross-team workflows.
• Optimize app store presence and performance through ASO tooling and cross-functional coordination with product.
• Document and continuously improve campaign processes, QA protocols, test plans, and lead/data flow audits.
• Build scalable playbooks to support campaign automation, app engagement, and web conversion strategies.
• Serve as a primary technical liaison for all marketing-related platform vendors and agency partners.

Requirements

• Technical fluency with marketing technology systems and integrations.
• Experience managing and optimizing marketing automation, CRM workflows, and cross-functional project intake.
• Strong understanding of martech tools including HubSpot, Contentful, AppsFlyer, AppRadar, Braze, and Salesforce.
• Ability to develop dashboards and reporting infrastructure for performance tracking.
• Experience supporting web properties and managing CRM operations.
• Knowledge of attribution models, event tracking frameworks, and UTM management.
• Ability to document processes and build scalable operational playbooks.
• Experience working with engineering and product teams on API connections and data syncs.
• Strong project management skills and vendor management experience.

Nice to Have

• Experience in digital health or mental health sectors.
• Familiarity with global marketing operations and tools.
• Experience with app store optimization (ASO).

Qualifications

• Proven experience in marketing operations or martech management.
• Experience with marketing automation and CRM platforms.
• Technical background with API integrations and data management.

Benefits & Perks

• Opportunity to work in a mission-driven organization impacting mental health care.
• Collaborative and inclusive company culture.
• Potential for professional growth within a growing organization.