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Vice President, Head of Marketing Operations

Prudential Financial

Newark, NJ
Full Time
Executive
185k-251k
3 days ago

Job Description

About the Role

We are seeking a strategic and results-driven VP, Head of Marketing Operations to join our global Brand and Marketing team. This pivotal role will lead the operational backbone of the function and act as a catalyst for speed, scale, and impact across marketing. The successful candidate will drive operational excellence, enhance productivity across systems and processes, and provide strategic oversight across governance, budgets, and talent. Ultimately, you will help us deliver the best quality content at speed to the right audiences to help us drive business impact and sales. This leader will be responsible for driving operational excellence, simplifying and modernizing systems and workflows that bring enhanced productivity across the entire marketing lifecycle—from planning to execution. You will serve as a key connector across teams, especially with technology partners, to align on AI and marketing tech usage, ensure coordination across business units, and avoid duplication. This is a unique opportunity to shape a modern, global marketing function within a purpose-led, performance-driven organisation.

Key Responsibilities

  • Lead and evolve the Business Marketing Review (BMR) process, ensuring marketing activity is compliant with regulatory, legal, brand, and accessibility standards, while reducing time-to-market.
  • Identify opportunities to simplify review and approval workflows, leveraging automation and clear frameworks to help teams move faster without compromising quality or compliance.
  • Develop and manage core operational infrastructure such as content management, resource allocation, and internal service models to enable marketing teams to operate at scale.
  • Build repeatable models and toolkits to support global teams in executing campaigns more efficiently and consistently.
  • Lead a high-performing team of project managers responsible for cross-functional campaign delivery and strategic initiatives.
  • Drive the Talent, Culture, and Ethics agenda across marketing, focusing on growing high-performing, inclusive teams built for agility and scale.
  • Ensure robust governance and strong relationships with Internal Audit, Risk, Compliance, and Legal partners.
  • Establish and monitor clear standards and accountability mechanisms for marketing operations and execution.
  • Partner with Technology, Data, and Digital teams to coordinate AI and MarTech integration that enhances productivity and speed of execution.
  • Act as a central point of oversight and strategy for all marketing tech investments, ensuring alignment, ROI, and reduced duplication.
  • Champion the use of automation, workflows, and smart systems to simplify work processes and enable marketers to focus on high-impact activities.
  • Bring a test-and-learn mindset to operational innovation, piloting tools and approaches that accelerate delivery.
  • Lead end-to-end budget planning, tracking, and reporting, ensuring transparency, accountability, and strategic alignment.
  • Collaborate with global partners to ensure optimal resource allocation and scalability across teams and regions.
  • Identify cost efficiencies and productivity levers through better planning, tooling, and vendor management.

Requirements

  • 10+ years of experience in marketing operations, project management, or strategic marketing roles within complex, global organisations, preferably in financial services.
  • Proven leadership experience managing high-performing teams and senior stakeholders in a matrixed environment.
  • Demonstrated success driving operational transformation and marketing acceleration through process redesign, tooling, and team enablement.
  • Deep understanding of marketing governance, compliance (including ADA), and operational best practices.
  • Strong analytical mindset and comfort with performance metrics, budget management, and strategic reporting.
  • Experience with modern MarTech stacks, AI tools, workflow platforms, and collaborating with technology partners.
  • Track record of championing talent development, inclusion, and a performance-driven culture across global teams.
  • Skilled at navigating ambiguity, solving complex problems, and leading change.
  • Excellent communication and storytelling skills; able to influence and align stakeholders at all levels.
  • Natural connector with strong relationship-building skills and a collaborative mindset.

Nice to Have

  • Experience in financial services industry.
  • Familiarity with regulatory standards and compliance frameworks.
  • Experience in global marketing operations and digital transformation initiatives.

Qualifications

  • Educational background is not explicitly specified but implied to include significant professional experience in relevant fields.

Benefits & Perks

  • Market competitive base salaries, with a yearly bonus potential.
  • Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences.
  • 401(k) plan with company match (up to 4%).
  • Company-funded pension plan.
  • Wellness programs including up to $1,600 annually for personal wellbeing needs.
  • Work/Life Resources supporting parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
  • Education benefits for traditional college enrollment and accredited certificate programs.
  • Employee Stock Purchase Plan at 85% of the lower of two prices after one year of service.
  • Eligibility for discretionary annual incentive programs based on performance.

Working at Prudential Financial

Prudential fosters a purpose-led, performance-driven organization that values diversity, inclusion, and collaboration. The company emphasizes operational excellence, innovation, and strategic growth, supporting employees through comprehensive benefits and development opportunities.

Apply Now

Job Details

Posted AtSep 3, 2025
Salary185k-251k
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Prudential Financial

Website

prudential.com

Company Size

10000+ employees

Location

Newark, NJ

Industry

Direct Life, Health, and Medical Insurance Carriers

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