Senior Analyst - Marketing

About the Role

Key Responsibilities

• Provide comprehensive marketing campaign consultation, project management support, solution design/process optimization and execution services to Marketing partners and key stakeholders across US Marketing.
• Deeply understand the end-to-end marketing campaign execution journey to offer guidance on pre-execution planning, offer governance, campaign setup, creative review, channel setup, targeting, and post-launch activities.
• Collaborate with stakeholders including Marketing, Product, GCO/Legal, Compliance, and Channel Delivery to align on campaign objectives, feasibility, and risk management.
• Lead project management support for Limited Time Offer (LTO) launches throughout planning, execution, and post-launch stages, ensuring cross-functional collaboration and on-time delivery.
• Partner with MarTech Product teams and stakeholders to identify and implement process transformation opportunities across the marketing lifecycle to improve speed, agility, efficiency, and quality.
• Build expertise in AXP Marketing Operations, understanding MarTech products, processes, and capabilities to drive clarity, utilization, and process optimization.
• Lead change management activities, share best practices, and promote process adoption across enterprise stakeholders for Marketing & Communications functions.
• Monitor and analyze data to identify trends, interpret performance metrics, and recommend actions to enhance quality and operational performance.
• Provide outstanding customer service to marketing colleagues and partners across the enterprise.

Requirements

• Minimum of 2-3 years of work experience, with previous experience in MarOps, Marketing, or Project Management considered a plus.
• Passion for and interest in Marketing Operations (MarOps) and/or Project Management & Delivery, with the ability to lead cross-functional projects.
• Detail and process-oriented mindset with strong organizational skills and the ability to think end-to-end.
• Excellent verbal and written communication skills, capable of explaining complex technical concepts simply and providing actionable recommendations.
• Collaborative and service-minded with strong relationship and partner management skills to influence across multiple stakeholders.
• Analytical and data-driven, with the ability to interpret performance data and identify optimization opportunities.
• Comfortable navigating ambiguity and leveraging a holistic perspective to design effective solutions.
• Strong problem-solving skills and willingness to delve into details to identify inefficiencies and lead strategic solutions.
• Adaptable, curious, and able to operate independently while collaborating effectively in a fast-paced, global environment.
• Calm under pressure with experience managing last-minute changes, technical issues, and delays.
• Bachelor's degree required.
• Proficiency with Microsoft Office and Slack.

Nice to Have

• Experience or familiarity with workflow management tools/platforms such as Salesforce or Adobe.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements
• 20+ weeks paid parental leave for all parents
• Free access to global on-site wellness centers (location-dependent)
• Free and confidential counseling support through Healthy Minds program
• Career development and training opportunities