Director, Marketing Operations

About the Role

Key Responsibilities

• Own Calm's paid acquisition media planning and budgeting, building a cross-channel media plan to maximize results across digital and offline channels including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
• Set and manage annual media budgets and performance targets in partnership with Finance, ensuring cost efficiency and ROI aligned with Calm's financial plan.
• Develop accurate forecasts, lead regular pacing, and manage budget processes to maintain accountability and alignment with the broader DTC financial goals.
• Track and report on month-to-date (MTD) and year-to-date (YTD) pacing, working closely with the finance team.
• Partner with internal media buyers to analyze channel performance and trends, identify optimization opportunities, and implement solutions to improve results.
• Collaborate with media buyers, UA analytics, and creative strategists to ensure alignment, communication, and operational excellence to meet business goals.
• Deliver regular performance updates, insights, channel outlooks, and growth recommendations to senior leadership.
• Analyze data proactively to surface trends and identify opportunities within channels, funnels, or broader business metrics, then work with teams to test and implement solutions.
• Manage team roadmaps to ensure top priority workstreams are progressing on time and expectations are managed across stakeholders.
• Assist in developing and optimizing internal processes to enhance team productivity.
• Drive adoption of AI tools within workflows to increase productivity, automate tasks, improve data accuracy, and facilitate cross-functional collaboration.

Requirements

• 6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house.
• Proven success managing 8-figure paid media budgets across multiple channels.
• In-depth understanding of media strategy, cross-channel planning, and campaign performance analysis for online and offline media activation.
• Strong financial acumen with the ability to work proficiently with finance teams on forecasting and budget management.
• Analytical mindset with a passion for data, capable of translating insights into scalable actions.
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.
• Experience working across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment.
• Effective communication and collaboration skills with a track record of influencing cross-functional partners.
• Highly organized, self-directed, and able to thrive in a fast-paced environment.

Nice to Have

• Experience with mobile app or subscription-based performance marketing.

Qualifications

• Deep experience managing paid media in-house with at least 6+ years in related roles.
• Proficiency in managing 8-figure paid media budgets across multiple channels.

Benefits & Perks

• Eligible for equity, comprehensive benefits, 401k, and flexible time off.