Marketing Campaigns Operations Specialist

Wolters Kluwer

Tampa, FL

Full Time

Mid Level

76k-106k

1 day ago

Job Description

About the Role

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. We help them get it right by supporting critical decisions that improve business, judicial, and regulatory systems, ultimately saving lives and building better systems. The Marketing Campaigns Operations Specialist role offers growth potential, professional development, an engaging team environment, a hybrid work schedule, and comprehensive benefits.

Key Responsibilities

Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North American business, utilizing multiple channels to deliver the right sales pipeline.
Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing system errors, and monitoring database size and quality.
Work with Global and Divisional marketing teams to ensure information flow and leverage mentorship opportunities.
Impact pipeline and revenue by collaborating with teammates, identifying new opportunities, and recommending solutions to problems.
Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
Analyze data from marketing efforts to assess performance.
Contribute to budget tracking and actuals reporting.
Participate in brainstorming and idea generation for marketing campaigns.
Utilize and manage marketing databases and customer relationship management (CRM) tools.

Requirements

Have a BA/BS degree or equivalent.
Working knowledge and expanded conceptual knowledge in primary job family and broadening capabilities.
Demonstrated ability to increase knowledge of marketing technology and business applications such as Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo.
Analytical thinking skills to analyze and interpret marketing data.
Effective verbal and written communication skills.
Project coordination and management skills, including managing time, multiple tasks, and deadlines.
Desire and ability to learn, with a passion for bringing value and results.
Problem-solving attitude with the ability to recommend solutions.

Nice to Have

Experience with marketing automation and campaign management tools.
Familiarity with North American marketing practices and channels.
Experience working in a collaborative, customer-focused environment.

Qualifications

BA/BS degree or equivalent

Benefits & Perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

Working at Wolters Kluwer

We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within Wolters Kluwer and assist in driving daily success. Our organization values making a true difference, fostering a caring and supportive team environment, and promoting diversity and inclusion.

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