Lead Marketing Strategist

About the Role

Key Responsibilities

• Lead the development and execution of integrated marketing strategies to drive both prospect acquisition and member engagement, including onboarding, product usage, and retention.
• Manage and optimize lifecycle marketing programs, establish measurable goals and track performance across multi-channel campaigns.
• Leverage a mix of digital and traditional marketing channels such as advertising, email, social media, website, direct marketing, and paid media to reach target audiences effectively.
• Collaborate with internal stakeholders and external partners such as Select Employer Groups, agencies and vendors to plan and launch campaigns that align with business goals.
• Use behavioral insights and member data to design personalized journeys that drive action and enhance satisfaction.
• Identify and implement innovative marketing tactics and emerging channels to improve business outcomes and member experience.
• Promote consumer deposit and lending products to tech-savvy audiences through targeted messaging and channel strategies.
• Partner with creative teams to develop and distribute compelling assets that support campaign objectives.
• Oversee campaign testing, quality assurance, and proofing to ensure accuracy and effectiveness.
• Track and manage marketing budgets, including spend on campaigns, promotional items, and incentive programs.
• Provide consistent reporting and insights to optimize campaign performance and inform future strategies.

Requirements

• Bachelor's Degree in Marketing or Related field (minimum).
• 7 Years of experience in Marketing or Related field (minimum).
• In lieu of education, 10 Years of experience in Marketing or Related field.
• Experience managing multi-channel marketing campaigns.
• Ability to leverage digital and traditional marketing channels effectively.
• Strong collaboration skills with internal teams and external partners.
• Data-driven mindset with ability to use behavioral insights and member data.
• Experience with campaign testing, quality assurance, and budget management.

Nice to Have

• Experience in financial services or credit union marketing.
• Knowledge of emerging marketing channels and tactics.
• Experience with marketing automation tools and analytics platforms.

Qualifications

• Bachelor's Degree in Marketing or Related field (minimum).
• 7 Years of experience in Marketing or Related field (minimum).
• In lieu of education, 10 Years of experience in Marketing or Related field.

Benefits & Perks

• Annual salary range: $99,200 - $140,100, determined by experience and skills.
• Annual performance bonus.
• Health care, vision, dental, and 401k with employer match.
• Work from home up to 3 days a week.
• Paid parental leave.
• Employee discount programs.
• Paid personal and sick days, 11 paid holidays.
• Education reimbursement.