Lead, Paid Media Analytics

About the Role

Key Responsibilities

• Continuously monitor media/advertising campaign performance including campaign structure, media selection, and creative performance.
• Leverage findings and reporting to optimize media campaigns.
• Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels.
• Lead the measurement of KPIs, conversion tracking, and attribution models to assess campaign success.
• Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation.
• Liaise with other marketing analysts to understand interdependencies and overall impact of initiatives.
• Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports.
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
• Serve as technical lead in media tagging, tracking, creative, and data feeds.
• Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies.
• Stay current with industry trends, new features, and best practices in paid media and analytics tools.
• Present findings and strategic recommendations clearly to stakeholders and senior leadership.

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field.
• 5+ years of experience in paid media analytics, digital marketing analytics, or media planning.
• Strong proficiency with paid media platforms such as Google Ads, Facebook Business Manager, and programmatic platforms.
• Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel.
• Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills for stakeholder presentations and strategic discussions.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Exceptional organizational and multitasking abilities.

Nice to Have

• Experience with dynamic data feeds and media tagging and tracking.
• Experience supporting A/B testing and experimentation efforts.
• Knowledge of industry trends, new features, and best practices in paid media and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field.
• 5+ years of relevant experience.

Benefits & Perks

• Competitive compensation package.
• Excellent career development opportunities.