Lead Paid Search Manager

Scribd

San Francisco, CA

Full Time

Senior

106k-184k

13 days ago

Job Description

About the Role

The Lead Paid Search Manager at Scribd is responsible for managing performance marketing efforts focused on scaling user acquisition across platforms such as Google Search, Bing, Apple Search Ads, and Google UAC. The role involves optimizing for high value users, LTV:CAC, and collaborating with product and marketing teams to integrate paid search into overall growth strategies. Scribd emphasizes a culture of boldness, flexibility, and innovation, supporting employee development and diversity.

Key Responsibilities

Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth.
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation.
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape.
Stay ahead of platform changes and new features, implementing beta opportunities when available.
Own regular analytics and reporting, effectively communicating performance insights, wins, and challenges.
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions.
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy.

Requirements

7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products.
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC.
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies.
Experience with attribution models and incrementality testing, including how SEM complements SEO.
Skilled in budget planning and forecasting.
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus).
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals.

Nice to Have

Experience with marketing subscription products or digital content services.
Familiarity with mobile app marketing and app store optimization.
Experience with Google Tag Manager, Looker, or Appsflyer.

Qualifications

Experience managing large-scale paid search campaigns, especially in subscription or D2C sectors.
Strong analytical skills with experience in attribution, tracking, and reporting tools.
Ability to develop and optimize bidding strategies toward CPA or ROAS goals.

Benefits & Perks

Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees.
12 weeks paid parental leave.
Short-term/long-term disability plans.
401k/RSP matching.
Onboarding stipend for home office peripherals + accessories.
Learning & Development allowance.
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources.
Free subscription to Scribd products.
Referral Bonuses.
Book Benefit.
Sabbaticals.
Company-wide events and team engagement budgets.
Vacation & Personal Days, Paid Holidays (+ winter break).
Flexible Sick Time.
Volunteer Day.
Access to AI Tools.
Company-wide Employee Resource Groups and programs fostering inclusion and diversity.

Working at Scribd

Scribd fosters a culture where employees can be real and bold, encouraging debate and commitment, and empowering action. The company values flexibility balanced with community connections through Scribd Flex, emphasizing intentional in-person collaboration. Scribd is committed to diversity, inclusion, and equal employment opportunity, supporting employee development, mental health, and a collaborative environment.

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