Lead Paid Search Manager
Scribd
Job Description
About the Role
Lead Paid Search Manager 3.0 3.0 out of 5 stars Miami, FL About The Company: At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It's through our flexible work benefit, Scribd Flex, that employees - in partnership with their manager - can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location. So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here's what that means for you: we're looking for someone who showcases the ability to set and achieve G oals, achieve R esults within their job responsibilities, contribute I nnovative ideas and solutions, and positively influence the broader T eam through collaboration and attitude.
Key Responsibilities
- Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth.
- Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation.
- Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape.
- Stay ahead of platform changes and new features, implementing beta opportunities when available.
- Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges.
- Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions.
- Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy.
Requirements
- 7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products.
- Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC.
- Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies.
- Experience with attribution models and incrementality testing, including how SEM complements SEO.
- Skilled in budget planning and forecasting.
- Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus).
- In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals.
Nice to Have
- Experience with marketing subscription products or digital content services.
- Familiarity with mobile app marketing and app store optimization.
- Experience with Google Tag Manager, Looker, or Appsflyer is a plus.
Benefits & Perks
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees.
- 12 weeks paid parental leave.
- Short-term/long-term disability plans.
- 401k/RSP matching.
- Onboarding stipend for home office peripherals + accessories.
- Learning & Development allowance.
- Quarterly stipend for Wellness, WiFi, etc.
- Mental Health support & resources.
- Free subscription to the Scribd Inc. suite of products.
- Referral Bonuses.
- Book Benefit.
- Sabbaticals.
- Company-wide events.
- Team engagement budgets.
- Vacation & Personal Days.
- Paid Holidays (+ winter break).
- Flexible Sick Time.
- Volunteer Day.
- Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.
- Access to AI Tools: We provide free access to best-in-class AI tools.
Working at Scribd
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. We believe in balancing individual flexibility and community connections through Scribd Flex, emphasizing intentional in-person moments to build collaboration, culture, and connection. We are committed to equal employment opportunity and fostering an inclusive and diverse workplace, encouraging people of all backgrounds to apply and participate in building something meaningful.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Scribd
Website
scribd.com
Location
Miami, FL
Industry
Custom Computer Programming Services
Similar Jobs
Other opportunities you might be interested in
Senior Search Marketing Manager
Chewy
Consultant of SEM- Agency, Campaign Management
Creative Circle
Senior Manager, Retail Media Activation
Dept Agency
Director, Paid Search
Omnicom Media Group
Senior Search Engine Marketing Consultant (SEM)
Onward Search
Paid Search Analyst
Click Here Digital