Lead, Partner Marketing

About the Role

Key Responsibilities

• Deepen relationships with important partners, lead co-marketing efforts, and increase visibility through joint campaigns.
• Oversee execution across partner marketing programs, enablement content, and GTM support working with, through, and for our partner ecosystem.
• Partner with Marketing, Alliances, Sales, and Customer Success to lead pipeline, align messaging, and support activation across solutions.
• Create content and campaigns tailored to each stage of the buyer journey, ensuring partners are equipped to succeed.
• Guide integrated partner marketing programs, ensuring agreement on partner and executive priorities.
• Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
• Collaborate with sales, product, and marketing teams to build joint go-to-market (GTM) plans with partners.
• Manage relationships with important partners and internal teams to ensure agreement on goals, messaging, and co-branded efforts.
• Develop co-branded marketing campaigns in collaboration with partners, promoting awareness, lead generation, and pipeline growth through webinars, email marketing, content creation, and events.
• Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
• Analyze campaign performance, optimize strategies, and improve ROI.
• Ensure brand consistency across all partner marketing efforts and collateral.
• Ensure smooth execution of joint marketing programs across departments.
• Support contract negotiations and budget management related to partner marketing programs.

Requirements

• 15+ years of experience in partner/channel marketing in a B2B environment.
• Experience with digital marketing, demand generation, and content marketing within a partner ecosystem.
• Experience building joint go-to-market (GTM) strategies with external partners.
• Experience with Salesforce as a CRM tool.
• Ability to create reports to assess campaign effectiveness, track measurements, and optimize performance.
• Project management capabilities.
• Experience working with sales and product marketing to align marketing efforts with company goals.
• Experience managing budgets and marketing spend.
• Experience working in technology, SaaS, or software industries.
• Familiarity with SIs, Databricks, Snowflake.

Nice to Have

• Experience with digital marketing, demand generation, and content marketing within a partner ecosystem.

Qualifications

• Experience with Salesforce as a CRM tool.

Benefits & Perks

• 100% employee healthcare coverage.
• Transportation subsidies.
• A comfortable work environment with snacks and employee experience perks like events and activities, both in-person and remote.
• Self-managed PTO and flexible work arrangements.
• An inclusive environment that encourages personal growth and full potential.
• Equity grants for new hires.