Lead Product Manager - Health Markets

About the Role

Key Responsibilities

• Collaborate closely with customers, Sales, and market SMEs to understand needs, validate assumptions, and identify content gaps and innovation opportunities.
• Use customer feedback and market data to analyze pain points, prioritize initiatives, and drive impactful solutions.
• Create business cases, including crafting the strategic vision, positioning, and roadmap for each product or solution.
• Develop and build a comprehensive content strategy that aligns with Wolters Kluwer's goals, improves profitability, and enhances the value customers derive from Health Research expert solutions.
• Maintain a strong understanding of competitor products to ensure differentiation and effective positioning.
• Understand how customers use Health Research expert solutions and ensure new content enhances their value.
• Collaborate with Product Marketing to develop go-to-market plans and sales enablement tools to ensure commercial success.
• Work with Product Marketing on messaging, segmentation, customer-facing materials, retention, and sales campaigns.
• Collaborate with the Salesforce team to manage, track, and report on sales campaign performance.
• Create and present strategic content to internal stakeholders, including executive leadership and sales teams.
• Be responsible for achieving revenue goals by supporting the Sales team and coordinating with partners as needed.
• Monitor sales pipeline growth and movement, applying insights to improve go-to-market execution.
• Monitor customer usage and collaborate cross-functionally to address any issues and drive engagement.
• Define KPIs to measure content effectiveness; analyze data to assess performance, engagement, and ROI.
• Regularly measure product success and recommend actions to drive profitability, revenue, and growth.
• Work with Finance and Pricing to ensure products are scalable and profitable.
• Make content product recommendations to leadership; incorporate feedback and work with Content Partnerships to secure licensing.
• Set long-term vision and strategy for a portfolio of medical content products.

Requirements

• Bachelor's degree or equivalent.
• 5+ years' experience in Product Management, Business Development, Product strategy, or strategic marketing for a B2B web-based information or software products and services company.
• Experience in the health research market and a clear understanding of how health research is conducted.
• Successful track record in B2B Product management and commercial success.
• Experience with content products; familiarity with publishing.
• Subject matter expertise in global healthcare, scientific, technical, and academic markets.
• Experience with Medical Practice markets preferred.
• Understanding of how medical librarians make purchasing decisions.
• Strong MS Excel and PowerPoint skills.
• Strategic and commercial thinker with excellent critical thinking skills.
• Previous product or portfolio-based P&L responsibility with a strong commercial performance record.
• Proven strengths in strategic planning, execution, prioritization, analytical thinking, and organizational skills.
• Analytical mindset with the ability to derive insights from data.
• Ability to respond to and manage changing priorities and market needs to meet deadlines.
• Excellent verbal, visual, and written communication skills.
• Creative thinking and strategic mindset.

Nice to Have

• Experience with Medical Practice markets.
• Understanding in the way medical librarians make purchasing decisions.

Qualifications

• Bachelor's degree or equivalent.

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave