Lead Sales Content Developer

About the Role

Key Responsibilities

• Lead the development and hands-on creation of all sales collateral, including playbooks, case studies, pitch decks, and rate cards.
• Personally produce all sales-facing messaging, translating product updates and customer insights into compelling, on-brand content.
• Champion the creation of high-impact content, from written materials to video scripts and presentations.
• Define and own the sales content roadmap, proactively identifying content gaps and opportunities.
• Conduct and lead competitive analysis to ensure all materials are differentiated and strategically positioned.
• Partner with revenue leadership to ensure strategic alignment of content initiatives.
• Influence and collaborate with marketing, product, and sales engineering to maintain a consistent go-to-market voice and strategic vision.
• Mentor sales reps on content best practices and gather insights to inform the content roadmap.
• Serve as the expert and administrator for the enablement content repository (Guru), setting the strategy for content organization, accessibility, and maintenance.
• Drive the optimization and adoption of enablement platforms and tools, ensuring the team has the most effective technology to support their content needs.
• Define and champion key performance indicators (KPIs) for sales content.
• Analyze content usage and effectiveness to inform a comprehensive, data-driven content strategy and demonstrate ROI.

Requirements

• 6 - 8 years of experience in a hands-on content creation, copywriting, or sales enablement role, ideally within the live events and/or SaaS industry.
• Familiarity with AI-driven enablement tools and Large Language Models (LLMs) to support scalable, innovative content development and training experiences.
• Passion for staying on the cutting edge of enablement best practices, with a forward-thinking mindset toward technology, automation, and process improvement.
• Expertise in leveraging e-learning tools to support scalable, innovative content experiences.
• Deep expertise in building sales tools, playbooks, and training materials.
• Exceptional written and verbal communication skills with a focus on persuasive writing.
• Experience working cross-functionally and influencing senior stakeholders.
• Experience in a sales or sales support role preferred.
• Proven ability to work autonomously and lead projects from concept to completion.

Nice to Have

• Experience working in the live events and/or SaaS industry.
• Experience in a sales or sales support role.

Benefits & Perks

• Medical, Dental, Vision, and Voluntary benefits
• Generous PTO
• Paid parental leave (following 12 months of continuous employment)
• 401K Match
• $200 event reimbursement
• Udemy Business, a world-class learning and development platform